We’re thrilled to share that Wickedly Branded was featured in The Insider Weekly with the article, “Branding That Goes Beyond the Logo: How One Boutique Agency Is Helping Overwhelmed Entrepreneurs Reclaim Their Magic.”
August 4, 2025/Press Release
Wickedly Branded, the boutique branding and digital marketing agency known for blending strategy with soul, has been featured in The Insider Weekly with the article, “Branding That Goes Beyond the Logo: How One Boutique Agency Is Helping Overwhelmed Entrepreneurs Reclaim Their Magic.”
For consultants, coaches, and creatives across the U.S., branding often feels like one more item on an already overflowing to-do list. Between client work, content creation, and trying to keep up with every new marketing trend, many solopreneurs find themselves stuck in a swirl of overwhelm trying to “look professional” while quietly wondering if any of it is working.
Wickedly Branded was founded to change that.
“We believe branding should feel like clarity, not chaos,” says Beverly Cornell, Founder and Fairy Godmother of Brand Clarity. “Our clients are competent and committed, but they’re tired of spinning. They’ve outgrown the DIY phase and are craving support that not only elevates their business but also honors who they are becoming.”
Branding That Feels Like Coming Home
Unlike traditional agencies focused on surface-level design or quick-fix tactics, Wickedly Branded specializes in what Cornell calls “brand awakenings.”
Through services like the Brand Spark Experience and Brand Ignite Intensive, entrepreneurs are guided through a transformational process that combines:
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Strategic depth: competitor research, positioning, messaging, and offers
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Emotional intelligence: conversations around fear, burnout, and identity shifts
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A touch of sparkle: ensuring every brand feels both aligned and alive
The result? A brand that not only works but feels like home.
Why It Matters
Studies show that businesses with consistent brand presentation can increase revenue by up to 23%. But consistency is impossible without clarity, and clarity is difficult to find when you’re buried in comparison, client work, and the pressure to “do more.”
“That’s the trap of modern entrepreneurship,” Cornell explains. “We think we need more visibility, more funnels, more offers. But most of the time, what we really need is better. Better alignment. Better storytelling. Better boundaries. That’s what makes a brand not only work but feel good.”
One recent client echoed this shift: “I had no idea how much I was hiding until Beverly held up the mirror. This process permitted me to step forward as the leader I’ve become, not the one I was five years ago.”
About Wickedly Branded
Wickedly Branded serves a national client base of purpose-driven coaches, consultants, healers, and creatives who want to make a difference without losing themselves in the hustle.
The agency’s approach is part therapy, part strategy, and all brand magic, helping overwhelmed entrepreneurs awaken their clarity, align their messaging, and amplify their impact.
For the entrepreneur ready to stop spinning and start showing up with confidence, Wickedly Branded offers more than marketing. It offers a new way to be seen.
📖 Read the full feature in The Insider Weekly: “Branding That Goes Beyond the Logo” (published August 4, 2025).
