Hi there! I’m Beverly Cornell,
Fairy Godmother of Brand Clarity and founder of Wickedly Branded.
I am excited to be part of this incredible Virtual Retail Summit and to connect with purpose-driven retailers like you.
I know firsthand how much love, energy, and hustle goes into running a retail business.
You’re wearing all the hats: marketing, customer service, operations, HR, accounting, and somewhere in between trying to stand out in a crowded, noisy marketplace.
It’s a lot. And sometimes, it can feel like you’re spinning in a marketing tornado. That’s where I come in.
🌀 Why You’re Spinning… and How to Step Out of the Storm
In my session, I will walk you through a clear, three-step framework to help you:

Simplify Your Message

Attract Your Favorite, Most Aligned Customers

Show Up with Clarity, Confidence, and Purpose
Marketing doesn’t start with tactics, it starts with clarity
And when you know what your brand stands for, why you do what you do, and how to speak to your people? Your offers become more magnetic. Your audience starts to feel something when they experience your brand and that’s what creates trust and loyalty.
Clarity is what turns marketing from a chore into a conversation. From noise into momentum. From effort into ease.


Win a FREE Brand Spark
Everyone who visits will be entered to win a FREE Brand Spark session.
Valued at $997, a one-on-one experience where we awaken your brand magic through an interview-like session and deliver a custom Brand Spark Blueprint – a beautifully designed, strategic document that captures the essence of your brand: your mission, message, voice, dream clients, and key opportunities. It’s like a marketing roadmap + brand guide rolled into one, giving you clarity, direction, and confidence to move forward with purpose and ease.
Hear From Our Brand Spark Clients 🌟

The Brand Spark process itself is incredibly thorough and collaborative. Beverly takes the time to deeply understand your mission, challenges, and aspirations. She then weaves it all together into a clear, actionable roadmap. Each blueprint felt like a master plan for my businesses—simple to understand yet powerful in execution.
Beyond the branding, Beverly truly cares about her clients’ success. She acts as a partner, digging into the heart of your business and helping you see where you’re leaving money on the table or missing out on growth. Her ability to deliver clarity, confidence, and possibility is unmatched.
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✨ You Don’t Have to Figure This Out Alone
If you’re feeling overwhelmed, uncertain, or just ready to finally own your magic…
I’ve got you.
Your brand has something special. Let’s uncover it, clarify it, and help it shine.
📧 Have questions? Reach out to my team anytime: [email protected]