There was a day, one of those gut-wrenching, soul-searching days, when I almost walked away from Wickedly Branded. I wasn’t struggling with getting clients. Referrals were still coming in. But I had just lost a couple of key clients—clients I should have fired long before. I was struggling with getting the right clients.
And the truth?
It wasn’t because of a bad economy, a slow season, or even a shift in the market.
It was because I had let myself get stuck dragging people across the finish line who weren’t truly invested in their own success.
The Breaking Point
Entrepreneurship is a delicate balance of service and boundaries.
For too long, I ignored the red flags. I kept pouring energy into clients who wanted me to do all the work. They weren’t engaged. They didn’t take ownership of their brand. And when things didn’t magically transform overnight? They pointed the finger at me.
I knew deep down that they weren’t the right fit.
But I kept trying to fix it. Trying to push them toward success even when they weren’t willing to meet me halfway.
And the result?
🔥 I was drained.
🔥 I was frustrated.
🔥 I started resenting the work I once loved.
When those clients left, I should have felt relief—but instead, I spiraled.
I thought:
✔ What if this keeps happening?
✔ What if I’m the problem?
✔ Maybe I’m just not cut out for this.
That’s when the thought hit me: Maybe I should just quit.
The Turning Point
But then, in that moment of doubt, I had a realization:
✨ I wasn’t failing. I was finally making space for the right clients. ✨
Instead of seeing it as a loss, I reframed it as a necessary shift.
I needed to stop saying yes to clients who weren’t truly aligned with the work I wanted to do and start saying yes to the right clients.
So, I made a decision:
❌ No more chasing clients who needed convincing.
❌ No more taking responsibility for their inaction.
❌ No more over-delivering for people who weren’t fully committed.
Instead, I would:
✅ Work only with high-impact, high-commitment business owners.
✅ Focus on clarity, not just marketing tactics—because branding only works when the business owner believes in it.
✅ Set stronger boundaries so I could serve my best clients at my highest level.
What I Want You to Know
If you’ve ever felt like you’re dragging people across the finish line in your business, you’re not alone.
But here’s the hard truth: You can’t care more about their business than they do.
🔥 The right clients will show up.
🔥 The right clients will value your expertise.
🔥 The right clients will put in the work and see results.
The moment I embraced that, everything changed. My brand became stronger. My energy returned. And most importantly? I fell back in love with my business.
Feel like you’re not good enough? Overcome the lies of the Imposter syndrome in your business. Let’s get empowered!
I didn’t quit that day. And I’m so damn grateful I didn’t.
Because now, I get to help business owners who are READY to step into their brand magic.
So if you’re feeling stuck, overwhelmed, or exhausted from pulling the wrong clients uphill… maybe it’s time to make space for the right clients.
Your next-level business is waiting for you.
🚀 Want to work with a brand strategist who will guide (not drag) you to success? Let’s book a Brand Spark Session and map out your next steps.
P.S. Ready to spark your unique opportunities and ignite your marketing?
Here are 3 ways to work with us:
- 📞 Schedule a Complimentary 15-minute Call and let’s delve into your goals and answer any questions you may have.
- 📘 Read Beverly’s book Marketing for Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️ Listen to Beverly’s Marketing Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
- 🎓 Learn more about marketing and Enroll in Our Marketing Courses designed to bring clarity to your business efforts. They’re easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
