Category Archives: Visibility & Content Strategy (Amplify)
Visibility & Content Strategy (Amplify) shows how to show up consistently and confidently. Dive into content planning, social media growth, and AI-powered marketing tools that expand reach while maintaining authenticity and ease.
Clarity (Awaken) Marketing Content Mindset & Confidence (Momentum Magic)
When Branding Becomes a Mask (And Why It’s Burning Women Out)
Branding can quietly turn into a mask. Not because women are being fake. Not because [...]
Continue readingJan
Marketing Content
The Year of Sacred No, And the Brand Magic Hidden Inside It
The Year of Sacred No Unpopular opinion: I don’t need a Yes Year. I need [...]
Continue readingJan
Brand Activation (Activate) Systems & Support (Automate) Visibility & Content Strategy (Amplify)
Google Business Profile: The Definitive Guide to Local Visibility That Actually Converts
What it is, why it matters, and how to use it without losing your mind [...]
Continue readingJan
Clarity (Awaken)
The Vanishing Finish Line: Why New Year Goals Keep Moving (and How to Finally Let Them End)
The Quiet Tension That Shows Up Every January Every January, the same quiet tension arrives. [...]
Continue readingJan
Brand Purpose & Why Brand Voice & Storytelling Marketing Content
Why This, Why Us, Why Now: Branding Without Burnout
There was a long stretch of my career where everything looked successful from the outside.The [...]
Continue readingDec
Rock Your Small Business with Coachella-Themed Promotions
Coachella isn’t just a music festival; it’s a cultural phenomenon that attracts thousands of music [...]
Apr
Spring Branding Tips for Your Small Business
As the season changes, so does the opportunity for your small business to refresh and [...]
Mar
Social Media: How to Maximize Your Impact on a Budget
Hey there, savvy entrepreneurs! Are you looking to make a big impact on social media [...]
Mar
How to Leverage Social Media for Small Business Growth
Hey there, fellow entrepreneur! I’m pumped to tell you about a guide I wrote to [...]
Mar
Slam Dunk Your Sales with March Madness Promotions for Small Businesses
March Madness is more than just a college basketball tournament. It’s a cultural phenomenon that [...]
Mar
The Ultimate Guide to Podcasting: Tools, Tips, and Best Practices for Small Businesses
Are you ready to join the podcasting revolution and take your small business to the [...]
Mar
From Commercial Deals to Musical Heals with Benji Rosenzweig
Welcome to another episode of “Spark & Ignite Your Marketing,” where we dive deep into [...]
Feb
New Podcast “Spark & Ignite Your Marketing” Launches on February 29th
Beverly Cornell BC & Associates Marketing [email protected] (971) 238-3759 FOR IMMEDIATE RELEASE February 29, 2024 [...]
Feb
How to Excel in Video Marketing: Mastering YouTube and Beyond
Throughout my journey with BC & Associates Marketing, I’ve seen firsthand how video marketing has [...]
Feb
Mastering Small Business Marketing Strategies For Growth
Hey there, fearless entrepreneurs! If you’re steering a small business ship and are ready to [...]
Feb
The Power of Podcasting: Unleashing Your Brand’s Voice in the Digital Realm
Welcome to the dynamic world of podcasting! In this blog post, we’ll embark on an [...]
Feb
Unveiling the Maze: 10 Common Marketing Challenges Faced by Small Businesses
Hey there, entrepreneurs! I’m Beverly, your trusty guide in the marketing jungle for over 25 [...]
Feb
Crafting Your Content Pillars: Essential Marketing Strategies for Authors
Do you love writing stories and dream of becoming a famous author? Do you want [...]
Feb
The Magic of Experiential Marketing for Book Clubs: Why Authors Should Embrace It
In today’s rapidly evolving digital landscape, traditional marketing strategies alone may not be enough to [...]
Feb
Email Newsletter List Building Guide For Authors
Building Your Email Newsletter List In addition to your author’s website, an email newsletter is [...]
Feb
Crafting Your Author Website: A Guide to Building an Online Presence that Shines
In today’s digital age, having a professional and captivating author website is essential for connecting [...]
Feb
The A-Z of B2C Marketing: Your Ultimate Small Business Marketing Dictionary
Hey there, savvy entrepreneurs! I’m Beverly Cornell, a seasoned marketing maestro with over 25 years [...]
Feb
Super Bowl Commercials Unveiled: How Small Businesses Can Ride the Trend Wave to Market Success
Heads or Tails! As the Super Bowl approaches, the anticipation for the big game isn’t [...]
Feb
Charming the Market: The Coquette Trend & Your Small Business
Hello there, coquette entrepreneurs! If you’ve been watching the latest social media trends, you’ve probably [...]
Feb
Grammy Glam: How Musicians Harness the Power of the Grammys for Marketing Success
As a boutique small business marketing agency dedicated to empowering female entrepreneurs, we understand the [...]
Feb
Celebrating 20 Years of Facebook: The Evolution of Social Media Powerhouse
Can you believe it? Facebook, the social media titan we all know and love (and [...]
Feb
Storytelling: Why It’s So Powerful For Small Business Marketing
Storytelling isn’t just about telling bedtime stories to your kid! It’s a force that can [...]
Feb
Love Your Business: 5 Ways We Help Entrepreneurs
Love is in the air, and at BC & Associates Marketing, a small business marketing [...]
Feb
Small Business Marketing: Embracing Grit for Success
In small business marketing, success isn’t just about flashy campaigns or big budgets—it’s about grit. [...]
Jan
New Book Release: “Marketing For Entrepreneurs: The Quick Guide to Sparking Your Opportunity and Igniting Your Marketing
Beverly Cornell BC & Associates Marketing [email protected] 971-238-3759 FOR IMMEDIATE RELEASE New Book Release: “Marketing [...]
Jan
Local SEO: Your Small Business’s Guide to New Markets
Entrepreneurs! welcome to the transformative Local SEO (Search Engine Optimization) world. In this journey, we’ll [...]
Jan
Small Business Success: Marketing Resolutions for 2024
Hey there, fellow entrepreneurs! As we dive into a new year, it’s time to revamp [...]
Jan
From Touchdowns to Triumphs: How the Detroit Lions’ Super Bowl Run Sparks Small Business Success
Are you ready for an electrifying touchdown in the world of marketing? As someone who [...]
Jan
Navigating the Complex Landscape: Unraveling the Intricacies of Modern Marketing
In the fast-paced world of marketing, staying ahead of the curve has always been a [...]
Jan
Stanley’s Viral Resurgence: From Simple Tumblers to Social Media Sensation
Have you snagged your Stanley tumblers yet? Because if not, you’re about to dive into [...]
Jan
How to Use Social Media to Grow Your Service-Based Business
As a service-based business owner, you’ve likely experienced the frustration of seeing low engagement on [...]
Jan
BC & Associates Marketing Helps Small Businesses Spark Your Unique Opportunities & Ignite Your Marketing
In the fast-paced and competitive business world, small enterprises often face the challenge of standing [...]
Jan
Celebrating 18 Years of LinkedIn: A Journey Through Evolution and Marketing Triumphs
As I proudly celebrate my 18th LinkedIn anniversary (I joined 1/4/2006) here at BC & [...]
Jan
Naughty or Nice? The Dos of Small Business Holiday Marketing
The holiday season is a time for joy, love, and giving. It is also a [...]
Dec
SEO Best Practices for Service-Based Businesses: Improve Search Rankings and Increase Organic Traffic
Introduction As a service-based business owner, you know the frustration of pouring time and effort [...]
Dec
Jingle All the Way to Success: Unwrap the Power of Emotional Marketing for Small Businesses
‘Tis the Season for Emotional Marketing Magic The holiday season is upon us, and for [...]
Dec
Baby, It’s Cold Outside: 5 Winter Marketing Tips to Warm Up Your Small Business
As the winter chill sets in, it’s time for small businesses to turn up the [...]
Dec
Making a List and Checking it Twice: Holiday Season Marketing Checklist
The holiday season is not only a time for festive decorations, joyful celebrations, and gift-giving, [...]
Nov
The Psychology of Holiday Marketing: Small Business Insights
The holiday season is just around the corner, and for small business owners, it’s the [...]
Nov
Top 10 Common Digital Marketing Mistakes Service-Based Businesses Make and How to Avoid Them
Introduction Running a service-based business is a challenging endeavor. Not only do you need to [...]
Nov
Winter Marketing Trends: The Coming Season for Small Businesses
Hey there, small business owners! As the holiday season approaches, small businesses have a unique [...]
Nov
The Cozy Side of Marketing: Content That Resonates Emotionally
Content marketing goes beyond fun TikTok dancing and witty tweets (or, “X’s” as of late); [...]
Nov
Measuring Warmth: Using Analytics to Track User Engagement.
Hey there, fellow small business owners! I’m thrilled to share some insights with you today [...]
Nov
Spooky Sales: Using Halloween to Boost Your Marketing Efforts
The autumn leaves are falling, the air is crisp, and Halloween is just around the [...]
Oct
Social Media Marketing and Community Engagement Tips For Small Business Owners
As a small business owner, you know the importance of social media marketing. However, simply [...]
Oct
Turning Over a New Leaf: 5 Ways To Refresh Your Marketing for Small Business Entrepreneurs This Fall
As the fall season approaches, it’s time for small business entrepreneurs to start thinking [...]
Oct
Casting Spells with Influencer Marketing for Small Business
As the leaves fall and Halloween approaches, now is the perfect time to discover how [...]
Oct
How to Create an Effective Digital Marketing Strategy for Service-Based Businesses
Introduction Are you tired of your service-based business getting lost in the vast sea of [...]
Oct
Back to School: The ABCs of Small Business Marketing
Since we’re in the back to school spirit, small businesses can take advantage of the [...]
Sep
Why Small Businesses Must Track Marketing Strategies
Small business owners face many challenges, from managing operations to staying competitive. One critical aspect [...]
Aug
The Teacher’s Pet: Make Your Small Business Marketing Stand Out
Making your small business marketing stand out in a crowded market where every company is [...]
Aug
Small Business Marketing Pop Quiz!
Marketing is the lifeblood of any small business. The engine drives growth, attracts customers, and [...]
Aug
AI in Marketing: Enhancing Small Business Strategies
The Rise of AI in Marketing Artificial Intelligence is transforming the marketing industry, with businesses [...]
Aug
Five Essential Digital Marketing Tools For Small Businesses
With so much of everything we do for work – and life – now done [...]
Aug
The A-Z Guide to Branding and Digital Marketing for Service-Based Businesses
Are you a service-based business owner feeling overwhelmed by the myriad of branding and digital [...]
Jul
Threads vs. Twitter: Unveiling the Dynamic Duo for Small Business Marketing
Threads and Twitter stand out as powerhouses in their own right. While they share common [...]
Jul
Score Big with Your Small Business Marketing During the Women’s World Cup!
The Women’s World Cup: A Gold Mine for Small Business Marketing The Women’s World Cup [...]
Jul
Why Social Media Engagement Is Important For Your Business
So, you’ve gained followers; that’s awesome! Everybody talks about the tips and tricks on how [...]
Jul
Making Your Social Media Sparkle: Unleash the Magic for Your Small Business.
In the current digital era, your small business needs to distinguish itself from the competition, [...]
Jul
Navigating YouTube’s Marketing Waters for Small Businesses
Small business owners are constantly seeking new avenues to connect with their target audience and [...]
Jun
Best Email Newsletter Practices For Small Businesses
Effective email marketing can differentiate success and failure in a small business. Newsletters are a [...]
Jun
Barbie’s Guide to Small Business Marketing: Tips and Tricks from a Fashion Icon
I have fond memories of my Barbie-filled childhood. The Barbie Doll Dream House and an [...]
Jun
Facebook and Marketing for Small Businesses
Harnessing the power of social media is essential for any successful marketing strategy. And when [...]
Jun
The Ultimate Guide to Small Business Marketing on a Budget
Starting a small business can be a daunting task, especially when it comes to marketing. [...]
Jun
TikTok Triumph: Mastering Marketing on the World’s Hottest Short-Video Platform
With TikTok, users can make, share, and find short films on TikTok. ByteDance, a Chinese [...]
May
Grand Opening: How to Create Buzz
If you are reading this, you’ve probably spent a lot of time and hard work [...]
May
Snapping Success: How Snapchat Elevates Small Business Marketing
Snapchat, the ephemeral and visually captivating social platform, has emerged as a surprising and potent [...]
May
How to Create Buzz Through your Blog
In today’s digital age, having a blog is essential for small businesses to connect with [...]
May
How to Grow Social Media For A Small Business
As a Small Business, growing your social media can sometimes seem daunting. To boost your [...]
Apr
March Madness Marketing – Bring The Buzz To Your Small Business
March Madness is one of the most exciting times of the year for sports fans [...]
Mar
Shake it Off: How Taylor Swift’s Era Tour Can Inspire Your Small Business Marketing Strategy
In an era where artistic expression and brand-building intertwine more than ever, Taylor Swift stands [...]
Mar
Small Business Entrepreneurs – Why You Should Share Your Passion
A business with a soul appeals more to its audience in sales and small business [...]
Mar
Mastering Instagram Marketing: Best Practices for Your Small Business
Instagram is a popular social media platform founded in 2010, allowing users to share photos, [...]
Feb
7 Marketing Tips To Crush Your Valentine’s Day Marketing!
Valentine’s Day is an excellent opportunity for businesses to reach out to their customers [...]
Feb
Marketing Analytics For Small Businesses – Measure Your Success
Do the work. It’s one of the tried and true ways to accomplish your goals. [...]
Jan
7 Marketing Ideas For The New Year For Small Businesses
With the holidays behind us, it’s time to start thinking about the New Year and [...]
Dec
Value Your Team This Holiday
The holidays are a hectic time, both personally and professionally. Whether you are a small [...]
Dec
Email Newsletters: Why Should Small Businesses Include In Online Marketing Strategy
Email newsletters may seem outdated in 2022, but the truth is, they aren’t! E-Newsletters have [...]
Nov
Marketing For The Year’s Busiest Retail Weekend
Black Friday is THE retail benchmark for the holiday season. But with a whole weekend [...]
Nov
4 Tips For A Perfect Marketing Package For Small Businesses
As a small business owner, you know that marketing is essential to growing your business. [...]
Nov
Tik Tok Guide For Small Businesses
What Is TikTok? TikTok is a popular social media platform that allows users to watch, [...]
Nov
A Small Business Marketing Evolution
Back in early 2020, before the pandemic, we changed our name from Beverly Cornell Consulting [...]
Oct
BC & Associates Marketing Wins Small Business Marketing Award
Press Release FOR IMMEDIATE RELEASE BC & Associates Marketing Corp Receives 2022 Best of Rochester [...]
Oct
Unlocking the Power of LinkedIn: How Small Businesses Can Thrive
LinkedIn, often regarded as the professional network of the digital age, holds immense significance for [...]
Oct
Open Fully Remote Part- Time 1099 Contract Marketing Position For Yarn Lovers
THE POSITION HAS BEEN FILLED We are looking for an organized, creative, flexible, reliable, and [...]
Sep
5 Small Business Holiday Marketing Tips
We are only two months away from the busy holiday shopping season. And for your small [...]
Sep
Website Don’ts: Common Website Mistakes to Avoid
Your website serves as your online storefront, your digital identity, and often the first point [...]
Sep
Pinning for Success: Harnessing Pinterest for Small Business Marketing
Pinterest has carved out a unique niche that holds immense potential for small businesses. If [...]
Sep
Don’t Overlook the Power of Pinterest
Facebook, Instagram, Twitter, LinkedIn… When considering how to market our brands, we frequently consider these [...]
Sep
6 Tips For Printing Signs To Capture Attention & Customers
With so much of what we do for marketing residing in the digital world, it’s [...]
Sep
Social Media & Technology Around The World! The Full Japan Experience
Have you ever wondered what social media is like in other parts of the world? [...]
Aug
Master Web Design: Essential Dos
Have you ever wondered what it takes to build a website that not only captures [...]
May
Fine-tune Your Marketing Vision In 2022
Where do you see your business as we look to close out 2021 and head [...]
Jan
4 Ways To Select The Best Social Media Hashtags
Hashtags have been a part of social media since almost the beginning. However, some people [...]
Dec
3 Tips For Small Business Owners To Stay Focused
Are you heading back into a busy work environment? Maybe you are still working from [...]
Oct
Photography Tips For Your Small Business Products
When working with our small business clients on marketing and social media we often ask [...]
Oct
Cause Marketing For Small Businesses: Creating A Genuine Relationship With Your Customers
Cause Marketing. The term may not be quite as familiar as social media marketing or [...]
Jul
3 Ways To Achieve Balance In Social Media Marketing For Small Businesses
When we market our businesses we know social media is very powerful and achieving balance [...]
Jul
Five Top Content Marketing Methods
From email to “influencer,” there are many ways to leverage and target marketing efforts to [...]
Jul
Why Are Headshots Important?
First, let’s establish why headshots are important for your small business. Photos help put a [...]
Jun
