Category Archives: Content Marketing Strategy
Develop a content marketing plan that builds authority and drives engagement across platforms.
Clarity (Awaken) Marketing Content Mindset & Confidence (Momentum Magic)
When Branding Becomes a Mask (And Why It’s Burning Women Out)
Branding can quietly turn into a mask. Not because women are being fake. Not because [...]
Continue readingJan
Marketing Content
The Year of Sacred No, And the Brand Magic Hidden Inside It
The Year of Sacred No Unpopular opinion: I don’t need a Yes Year. I need [...]
Continue readingJan
Brand Activation (Activate) Systems & Support (Automate) Visibility & Content Strategy (Amplify)
Google Business Profile: The Definitive Guide to Local Visibility That Actually Converts
What it is, why it matters, and how to use it without losing your mind [...]
Continue readingJan
Clarity (Awaken)
The Vanishing Finish Line: Why New Year Goals Keep Moving (and How to Finally Let Them End)
The Quiet Tension That Shows Up Every January Every January, the same quiet tension arrives. [...]
Continue readingJan
Brand Purpose & Why Brand Voice & Storytelling Marketing Content
Why This, Why Us, Why Now: Branding Without Burnout
There was a long stretch of my career where everything looked successful from the outside.The [...]
Continue readingDec
The Cozy Side of Marketing: Content That Resonates Emotionally
Content marketing goes beyond fun TikTok dancing and witty tweets (or, “X’s” as of late); [...]
Nov
Measuring Warmth: Using Analytics to Track User Engagement.
Hey there, fellow small business owners! I’m thrilled to share some insights with you today [...]
Nov
Spooky Sales: Using Halloween to Boost Your Marketing Efforts
The autumn leaves are falling, the air is crisp, and Halloween is just around the [...]
Oct
Social Media Marketing and Community Engagement Tips For Small Business Owners
As a small business owner, you know the importance of social media marketing. However, simply [...]
Oct
Turning Over a New Leaf: 5 Ways To Refresh Your Marketing for Small Business Entrepreneurs This Fall
As the fall season approaches, it’s time for small business entrepreneurs to start thinking [...]
Oct
Casting Spells with Influencer Marketing for Small Business
As the leaves fall and Halloween approaches, now is the perfect time to discover how [...]
Oct
How to Create an Effective Digital Marketing Strategy for Service-Based Businesses
Introduction Are you tired of your service-based business getting lost in the vast sea of [...]
Oct
Back to School: The ABCs of Small Business Marketing
Since we’re in the back to school spirit, small businesses can take advantage of the [...]
Sep
Why Small Businesses Must Track Marketing Strategies
Small business owners face many challenges, from managing operations to staying competitive. One critical aspect [...]
Aug
Small Business Marketing Pop Quiz!
Marketing is the lifeblood of any small business. The engine drives growth, attracts customers, and [...]
Aug
The A-Z Guide to Branding and Digital Marketing for Service-Based Businesses
Are you a service-based business owner feeling overwhelmed by the myriad of branding and digital [...]
Jul
Threads vs. Twitter: Unveiling the Dynamic Duo for Small Business Marketing
Threads and Twitter stand out as powerhouses in their own right. While they share common [...]
Jul
Score Big with Your Small Business Marketing During the Women’s World Cup!
The Women’s World Cup: A Gold Mine for Small Business Marketing The Women’s World Cup [...]
Jul
Why Social Media Engagement Is Important For Your Business
So, you’ve gained followers; that’s awesome! Everybody talks about the tips and tricks on how [...]
Jul
Making Your Social Media Sparkle: Unleash the Magic for Your Small Business.
In the current digital era, your small business needs to distinguish itself from the competition, [...]
Jul
Navigating YouTube’s Marketing Waters for Small Businesses
Small business owners are constantly seeking new avenues to connect with their target audience and [...]
Jun
Barbie’s Guide to Small Business Marketing: Tips and Tricks from a Fashion Icon
I have fond memories of my Barbie-filled childhood. The Barbie Doll Dream House and an [...]
Jun
Facebook and Marketing for Small Businesses
Harnessing the power of social media is essential for any successful marketing strategy. And when [...]
Jun
The Ultimate Guide to Small Business Marketing on a Budget
Starting a small business can be a daunting task, especially when it comes to marketing. [...]
Jun
TikTok Triumph: Mastering Marketing on the World’s Hottest Short-Video Platform
With TikTok, users can make, share, and find short films on TikTok. ByteDance, a Chinese [...]
May
Snapping Success: How Snapchat Elevates Small Business Marketing
Snapchat, the ephemeral and visually captivating social platform, has emerged as a surprising and potent [...]
May
How to Create Buzz Through your Blog
In today’s digital age, having a blog is essential for small businesses to connect with [...]
May
How to Grow Social Media For A Small Business
As a Small Business, growing your social media can sometimes seem daunting. To boost your [...]
Apr
March Madness Marketing – Bring The Buzz To Your Small Business
March Madness is one of the most exciting times of the year for sports fans [...]
Mar
Shake it Off: How Taylor Swift’s Era Tour Can Inspire Your Small Business Marketing Strategy
In an era where artistic expression and brand-building intertwine more than ever, Taylor Swift stands [...]
Mar
Mastering Instagram Marketing: Best Practices for Your Small Business
Instagram is a popular social media platform founded in 2010, allowing users to share photos, [...]
Feb
Marketing Analytics For Small Businesses – Measure Your Success
Do the work. It’s one of the tried and true ways to accomplish your goals. [...]
Jan
7 Marketing Ideas For The New Year For Small Businesses
With the holidays behind us, it’s time to start thinking about the New Year and [...]
Dec
Value Your Team This Holiday
The holidays are a hectic time, both personally and professionally. Whether you are a small [...]
Dec
Email Newsletters: Why Should Small Businesses Include In Online Marketing Strategy
Email newsletters may seem outdated in 2022, but the truth is, they aren’t! E-Newsletters have [...]
Nov
Marketing For The Year’s Busiest Retail Weekend
Black Friday is THE retail benchmark for the holiday season. But with a whole weekend [...]
Nov
4 Tips For A Perfect Marketing Package For Small Businesses
As a small business owner, you know that marketing is essential to growing your business. [...]
Nov
A Small Business Marketing Evolution
Back in early 2020, before the pandemic, we changed our name from Beverly Cornell Consulting [...]
Oct
BC & Associates Marketing Wins Small Business Marketing Award
Press Release FOR IMMEDIATE RELEASE BC & Associates Marketing Corp Receives 2022 Best of Rochester [...]
Oct
Unlocking the Power of LinkedIn: How Small Businesses Can Thrive
LinkedIn, often regarded as the professional network of the digital age, holds immense significance for [...]
Oct
5 Small Business Holiday Marketing Tips
We are only two months away from the busy holiday shopping season. And for your small [...]
Sep
Pinning for Success: Harnessing Pinterest for Small Business Marketing
Pinterest has carved out a unique niche that holds immense potential for small businesses. If [...]
Sep
Don’t Overlook the Power of Pinterest
Facebook, Instagram, Twitter, LinkedIn… When considering how to market our brands, we frequently consider these [...]
Sep
Master Web Design: Essential Dos
Have you ever wondered what it takes to build a website that not only captures [...]
May
Fine-tune Your Marketing Vision In 2022
Where do you see your business as we look to close out 2021 and head [...]
Jan
4 Ways To Select The Best Social Media Hashtags
Hashtags have been a part of social media since almost the beginning. However, some people [...]
Dec
3 Tips For Small Business Owners To Stay Focused
Are you heading back into a busy work environment? Maybe you are still working from [...]
Oct
Cause Marketing For Small Businesses: Creating A Genuine Relationship With Your Customers
Cause Marketing. The term may not be quite as familiar as social media marketing or [...]
Jul
3 Ways To Achieve Balance In Social Media Marketing For Small Businesses
When we market our businesses we know social media is very powerful and achieving balance [...]
Jul
Five Top Content Marketing Methods
From email to “influencer,” there are many ways to leverage and target marketing efforts to [...]
Jul
3 Ways Small Businesses Can Achieve Balance In Social Media Marketing
When we market our businesses we know social media is a very powerful platform for [...]
Jun
Three Easy Ways To Refresh Your Instagram Marketing Content
Creating new and fresh marketing content can be taxing especially with tools like Instagram’s algorithm [...]
Apr
Facebook Likes Are Leaving Business Pages
Have you seen the announcements? Facebook likes are leaving business pages. It’s always been a [...]
Apr
Small Business Marketing: What’s In It For Me?
W I I F M ? This clever little initialism should be the first thought, [...]
Apr
Marketing Your Product: Buying Is an Emotional Decision
Why Do Consumers Buy One Product Over Another? 95% of all purchase decisions are subconscious, [...]
Mar
Now Hiring: Virtual Marketing Account Representative
We are looking for a creative, flexible, reliable, and self-motivated person to join our marketing [...]
Feb
5 Tips For Taking Photos For Your Small Business At Home
Take Your Best Photos Stuck At Home When you own/run/and are the product creator [...]
Oct
Ready, Set, Write: The Value of Blogging
You’re looking to get the word out about your small business. You have your website [...]
Sep
Small Businesses Need Social Media Marketing
Social Media Marketing = Traffic For Businesses Whatever the industry, a large portion of your [...]
Sep
Now Hiring: Marketing Assistant!
We are looking for a creative, flexible, reliable, and self-motivated person to join our marketing [...]
Aug
Keeping Engagement High During Low Times
We know these are some extremely rough and unprecedented times due to the Coronavirus shutdowns [...]
Apr
LEAP Into The Marketing Mix
We marketers love a hook, a holiday marketing theme we can build a plan around and [...]
Jan
2020 Marketing Goals That You Can Stick To
Bye, 2019! Hello, 2020! 2019 has absolutely flew by. I felt like we were just [...]
Jan
Create Positive Content For The Businesses You Support
Assisting the businesses where we shop with through creating positive content creation is should be [...]
Social Media Marketing Ain’t Got a Thing If It Ain’t Got Some Graphics Bling
Okay, bear with us and the bad grammar, but we had to! Social media marketing [...]
Oct
If You Can Think It, You Can Pin It: Our Best Pinterest Marketing Tips
What comes to mind when you hear Pinterest? DIY crafters with tutorials? Stay at home [...]
Sep
Meet W. Dean La Douceur – Marketing Master
We are very excited to add Dean to our staff! He will be helping with [...]
Tailwind Social Media Tool Is Like Miracle Grow For Pinterest
Have you ever heard of Tailwind? If you have, you probably know all about what [...]
Jul
We are hiring: Marketing Assistant/Intern/Graphic Designer
We are seeking a fun, creative, responsible, self-driven, highly organized, detail-oriented marketing assistant/intern and graphic [...]
Jul
Benefits of Blogging in 2019
Did you know blogging has been around…TWENTY FIVE YEARS! A whole quarter of a century! [...]
Jul
Internet Lingo History, or Cracking An Easter Egg
With so many new apps, platforms and technological advances in recent years, our language has [...]
May
Summer Specific Marketing Strategies
While spring has sprung, summer is just around the corner. Summer is a good time to [...]
May
Social Media Marketing: It’s Harder Than You Think
When you see a job description for a social media marketer, do you scoff at [...]
Nov
November Retail Holiday Marketing Blitz
Black Friday. Small Business Saturday. Cyber Monday. Giving Tuesday. Phew! The November retail holiday marketing [...]
Nov
Five Key Points to Look at During Your Social Media Audits
Social media audits are a necessary part of every business. While sometimes tedious, they provide [...]
How To Use Instagram as a Sales Tool
Selling on Instagram can be tricky. While a fantastic platform for retailers because of the [...]
Aug
Meet Christina, Writer and Social Media Marketer
Christina is a recent college graduate from Tucson, Arizona with several years of experience in [...]
Aug
Importance of Captioning Social Media Videos
We know, we know… you don’t always just watch Youtube videos or scroll through Facebook [...]
Jun
Facebook Messenger Bot: The New Marketing Tool
Ask any marketer about staying on top of the newest trends and tools, and they’ll [...]
May
Customer Retention: Three Ways To Best Utilize Facebook Retargeting
Customer retention: Facebook Retargeting Facebook Ads can be the perfect marketing and advertising tool for [...]
May
Facebook Ads: Five Obvious Reasons Why You Should Use For Your Business!
Facebook Advertising: Why? Let’s chat about why your business should be utilizing Facebook Ads to [...]
May
Getting Personal With SMS Marketing!
Mass communications are just that – communication that speaks to the masses. With so many [...]
Apr
Fixing What Ails Your Email Marketing
Sometimes we all get stuck in a rut. You’ve found your tried and true method [...]
Mar
Twitter Marketing 101: Tips And Tricks
In my last post, I talked about setting up your Twitter account and learning the [...]
Mar
Twitter Marketing 101: The Basics
Twitter marketing may be more important than ever since Facebook seems it may have taken [...]
Feb
Facebook Changes: Again. Don’t Panic!
It’s hard to believe that Facebook wasn’t around 15 years ago and how much it [...]
Jan
Be a Lean, Mean Marketing Machine in 2018
There’s a lot of media noise out there and the more players that get in [...]
Jan
Why Working From Home Is Something To Be Thankful For
Working from home: you either love it or you hate the idea of it. For [...]
We’re Making Our List, Checking It Twice…
Although we’re still buried knee-deep in fall specials and pumpkin spice everything, it’s time to turn [...]
Nov
9 Ways Increase Engagement On Facebook Posts
Engagement is important on Facebook, and we’re not just talking about a few likes on [...]
Oct
Mobile Friendly Email Marketing
Smartphones in hand, Americans go out every morning and night to stay connected, in the [...]
Oct
Core Elements Of Marketing 101 For Small Businesses
Old School Marketing 101 Remember the 4 Ps from your intro to marketing class? Price, [...]
Sep
Instagram Marketing 101: Instagram Stories
We’ve arrived at our last Instagram marketing post! If you’ve stuck around through the series, [...]
Marketing on Twitter: Is It Worth The Tweets?
When it comes to marketing on Twitter, there’s some debate. Is Twitter just for people [...]
Sep
The Art of The Hashtag
If you spend any time online, you’ve seen them (virtually everywhere). Sometimes, you think you [...]
Aug
Writing A Branding And Style Guide For Your Small Business: The Basics
What Exactly Is a Branding Style Guide? A company’s branding is defined by a set [...]
Aug
Email Newsletters Benefit from Videos
Are you interested in kicking your email newsletter up a notch? With the capability of [...]
Aug
Instagram Marketing 101: The Do’s and Don’t’s
If you’re reading this, thanks for staying tuned for the next part in my Instagram [...]
Jul
First Email Impressions Count in Marketing
How’s your email marketing game? Once you woo your customer and get their email address, [...]
Jul
Instagram Marketing 101: Instagram Live
Have you heard of Instagram Live? If you’re not using this for your small business [...]
Instagram Marketing 101: Getting Started
Instagram has become a common household name. There is no age limit and there is [...]
Jun
Video Marketing Trends And Why It Matters To Small Businesses
Companies are finding that video content is the most effective way to share news, entertainment, [...]
Apr
Must Haves When Marketing To Millennials
Millennials may not be perfect, but they are the future. No business, large or small, [...]
Apr
It’s National Marketing Day!
National Marketing Day is a fun day to celebrate! However, we celebrate marketing every day [...]
Apr
How We Manage Social Media Daily For Our Small Business Clients
Social media management can be very time-consuming. In addition, the social media landscape is changing [...]
Apr
