Category Archives: Business Growth Strategies
Strategic ways to scale your service-based business with alignment and profitability.
Clarity (Awaken) Marketing Content Mindset & Confidence (Momentum Magic)
When Branding Becomes a Mask (And Why It’s Burning Women Out)
Branding can quietly turn into a mask. Not because women are being fake. Not because [...]
Continue readingJan
Marketing Content
The Year of Sacred No, And the Brand Magic Hidden Inside It
The Year of Sacred No Unpopular opinion: I don’t need a Yes Year. I need [...]
Continue readingJan
Brand Activation (Activate) Systems & Support (Automate) Visibility & Content Strategy (Amplify)
Google Business Profile: The Definitive Guide to Local Visibility That Actually Converts
What it is, why it matters, and how to use it without losing your mind [...]
Continue readingJan
Clarity (Awaken)
The Vanishing Finish Line: Why New Year Goals Keep Moving (and How to Finally Let Them End)
The Quiet Tension That Shows Up Every January Every January, the same quiet tension arrives. [...]
Continue readingJan
Brand Purpose & Why Brand Voice & Storytelling Marketing Content
Why This, Why Us, Why Now: Branding Without Burnout
There was a long stretch of my career where everything looked successful from the outside.The [...]
Continue readingDec
The Upside Down Gatorade: How to Flip Your Business Back Into Alignment
The Upside Down Gatorade: When Your Business Feels Like a Stranger Version of Itself When [...]
Nov
Real Estate with Heart: Impact and Branding with Betsy Pepine
Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations [...]
Nov
The Brand Odyssey: Three Paths to 2026 (and What Happens If You Stay the Same)
December 2025: you’re staring at the last few days of the year, laptop glowing, coffee [...]
Nov
Automate with Soul: Systems, Spirituality, and Sustainable Success
Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations [...]
Nov
The Journey from Overwhelmed to Aligned: How I Built Wickedly Branded™
There’s a special kind of magic that happens when you step into who you’re meant [...]
Nov
Part 2: Building Legacy Through Leadership: Activating Purpose in the Senior Living Industry | Isabelle Guarino
Listen to part 1 here! Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, [...]
Oct
Spooktacular Halloween Promotions That Will Elevate Your Service-Based Business
Spooktacular Halloween Promotions That Will Elevate Your Service-Based Business The Halloween season is creeping up, [...]
Oct
From Data to Dollars: Profit Strategy for Entrepreneurs | Leslie Taylor – Part 1
Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I’m [...]
Aug
The Power of Purpose-Driven Operations | ShaNae Walker – Part 2
In part two of this inspiring conversation with systems and strategy expert Shanae Walker, we [...]
Jun
Spark Success: 10 Patriotic Promotions to Elevate Your Small Business this 4th of July
It’s time to get excited for one of the most joyful celebrations of the year: [...]
Jun
The Power of Purpose-Driven Operations | ShaNae Walker – Part 1
In this episode of Spark & Ignite Your Marketing, Beverly sits down with ShaNae Walker, [...]
Jun
The Burnout-Free Massage Business Model | Amber Briggle – Part 1
In Part 1 of this inspiring interview, Beverly sits down with Amber Briggle, founder of [...]
May
5 Creative Mother’s Day Promotions for Small Businesses
Ah, spring. The season of blooming flowers, fresh beginnings, and celebrating the women who’ve loved [...]
Apr
How to Build a Career You Actually Love with Stephen Shortt
In this powerful episode of Spark & Ignite Your Marketing, Beverly sits down with Stephen Shortt, a [...]
Apr
Tax Day Promotions: Fun Ways to Boost Your Business and Relieve Tax Day Stress
As Tax Day approaches in the United States on April 15th, small business owners have [...]
Apr
The Power of Bundling Products and Services: Supercharge Your Small Business Growth
Running a service-based small business comes with its fair share of challenges. One major hurdle [...]
Feb
Creative New Year’s Promotions for Service-Based Businesses
The New Year is a time of fresh starts, big goals, and even bigger dreams. [...]
Dec
Dreaming of a White Christmas Campaign: Creative Marketing Ideas for Small Businesses
The holidays are approaching, and it’s time to start restructuring your marketing strategies to fit [...]
Dec
Year-Round Promotion Idea: Unwrap Savings Every Month!
Embrace the spirit of celebration all year long with our Year-Round Promotion Idea! This versatile [...]
Dec
Embracing the Sparks: Finding Joy, Clarity, and Purpose in Business and Life
Life is a mosaic of moments, often seemingly small yet brimming with the potential to [...]
Dec
Boost Your Impact with Winter Promotions: How Service-Based Businesses Can Thrive This Season
Winter often strikes fear in the hearts of service-based small business owners. The holiday season [...]
Nov
How to Create Christmas Promotions That Make an Impact for Service-Based Businesses
The holidays can be both a joyful and stressful time for service-based businesses. You want [...]
Nov
How Giving Tuesday Promotions Can Create Real Impact in Your Community
For many purpose-driven, service-based businesses, there’s a constant desire to do more than just make [...]
Nov
Unleash the Power of Cyber Monday Promotions to Grow Your Service-Based Business
As a purpose-driven, service-based business owner, you’re no stranger to the challenges of standing out [...]
Nov
How to Create Impactful Black Friday Promotions for Purpose-Driven Businesses
Every business, big or small, service-based or product-driven, feels pressure to offer the next best [...]
Oct
Thanksgiving Promotions That Drive Growth for Your Purpose-Driven Business
Thanksgiving Promotions That Drive Growth for Your Purpose-Driven Business Thanksgiving is just around the corner, [...]
Oct
The Essential Guide to Product, Service, and Pricing Strategies for Small Businesses
Developing effective product, service, and pricing strategies is essential for success. This comprehensive guide explores [...]
Sep
Creative Coffee Day Promotion Ideas to Boost Your Service-Based Business
Every October 1, coffee lovers worldwide celebrate their favorite beverage on International Coffee Day. If [...]
Sep
From Corporate to Franchise Success: How FranCoach is Helping Entrepreneurs with Tim Parmeter
This week on Spark & Ignite Your Marketing, host Beverly Cornell talks with Tim Parmeter, [...]
Sep
Fall Promotion Ideas for Service-Based Small Businesses to Boost Revenue and Attract More Clients
As a service-based small business owner, fall may feel like a transitional season between summer [...]
Sep
Networking and the Human Connection in Business with George Dubec
In this episode of Spark and Ignite Your Marketing, host Beverly Cornell talks with George Dubec, [...]
Aug
Crushing Inner Demons: A New Approach to Mental Health and Business with Lilia Bogoeva
In this episode of “Spark & Ignite Your Marketing,” Beverly Cornell interviews Lilia Bogoeva, the [...]
Aug
Marketing Lessons from Inside Out 2 for Service-Based Businesses
Embracing Emotions in Marketing Running a service-based business is often an emotional rollercoaster. You pour [...]
Jun
Seize the Moment: 5 Creative Promotions for When the Boss is Away
Every moment presents an opportunity for small businesses to shine, especially when the boss is [...]
Jun
Unlocking NBA Championship Marketing Magic: How Service-Based Businesses Can Learn from Basketball’s Biggest Stage
The Playbook for Service-Based Business Success Imagine your business is in the final seconds of [...]
Jun
From Crisis to Clarity: Entrepreneurship Coaching Success with Chad & Holly Ockstadt
We are thrilled to have Holly and Chad Ockstadt from Quantum Impact join us in [...]
May
How to Measure and Analyze Your Digital Marketing Performance
Introduction Imagine this: You’ve just launched a new digital marketing campaign. You’ve spent countless hours [...]
May
5 Marketing Practices You Should Stop Doing Right Now
In the dynamic marketing landscape, success often hinges on a delicate balance between innovation and [...]
May
Email Marketing Tactics for Service-Based Businesses That Actually Work
Hey there, fellow business owners! Let’s talk about something that probably frustrates many of you: [...]
Apr
Marquis Who’s Who Honors Beverly Cornell for Expertise in Marketing
Marquis Who’s Who Honors Beverly Cornell for Expertise in Marketing Beverly Cornell is noted for [...]
Apr
Spring Branding Tips for Your Small Business
As the season changes, so does the opportunity for your small business to refresh and [...]
Mar
How to Turn Your Service-Based Business Website into a Lead-Generation Machine
Is your service-based business website not performing as well as you’d like? Are you struggling [...]
Mar
Local SEO Strategies for Service-Based Businesses: Capturing Local Customers
Running a service-based business can feel like juggling a million things at once, especially when [...]
Mar
Customer Experience Is The Battlefield: Why Mapping Your Customer Journey Matters
According to Salesforce, the customer journey has a significant impact on sales. In fact, businesses [...]
Feb
The Power of Storytelling in Marketing Your Service-Based Business
As a service-based business owner, you know how challenging it can be to stand out [...]
Feb
Grammy Glam: How Musicians Harness the Power of the Grammys for Marketing Success
As a boutique small business marketing agency dedicated to empowering female entrepreneurs, we understand the [...]
Feb
Leap into Success: How Leap Year Promotions Can Propel Your Business Forward
Are you a small business entrepreneur looking for unique opportunities? If so, then get ready [...]
Jan
Small Business Marketing: Embracing Grit for Success
In small business marketing, success isn’t just about flashy campaigns or big budgets—it’s about grit. [...]
Jan
Local SEO: Your Small Business’s Guide to New Markets
Entrepreneurs! welcome to the transformative Local SEO (Search Engine Optimization) world. In this journey, we’ll [...]
Jan
The Thanksgiving Marketing Feast: Expressing Gratitude to Your Customers
In a world where small businesses constantly compete for customers, it’s important to remember the [...]
Nov
The Ultimate Guide to Building a Strong Service-Based Brand
Introduction Struggling to establish a clear and consistent brand identity? Do you feel like your [...]
Sep
The Teacher’s Pet: Make Your Small Business Marketing Stand Out
Making your small business marketing stand out in a crowded market where every company is [...]
Aug
How to Build and Maintain a Strong Online Reputation for Your Service-Based Business
As a service-based business owner, have you ever stayed awake at night, worrying about that [...]
Aug
The Complete A-Z Guide to Branding and Marketing Acronyms for Service-Based Businesses
As a service-based business owner, navigating the complex landscape of branding and marketing can feel [...]
Aug
The A-Z Guide to Branding and Digital Marketing for Service-Based Businesses
Are you a service-based business owner feeling overwhelmed by the myriad of branding and digital [...]
Jul
Best Email Newsletter Practices For Small Businesses
Effective email marketing can differentiate success and failure in a small business. Newsletters are a [...]
Jun
10 Tactics To Grow Your Small Business Into Something Special
Spring is here; just like a garden, your small business needs key ingredients to grow [...]
Apr
Key Components for Your Small Business’s Website Success
To make a lasting impression and achieve your online goals, it’s essential to understand the [...]
Apr
Small Business Entrepreneurs – Why You Should Share Your Passion
A business with a soul appeals more to its audience in sales and small business [...]
Mar
The Importance Of Referrals & Reviews For Small Business
The Importance Of Referrals & Reviews For Small Business. Do you choose when looking for [...]
Feb
Customer Reviews – The Power Of Customer Love For Your Small Business
Gaining customers’ love for your goods or services is crucial for small company success. Customers [...]
Feb
Essential Website Pages: What Your Site Must Include
To create a compelling and effective online platform, it’s crucial to know which pages your [...]
Feb
3 Ways To Build A Small Business Community
Marketing & Sales Have Evolved Every small business owner wants to get their name out [...]
Nov
Marketing Your Product: Buying Is an Emotional Decision
Why Do Consumers Buy One Product Over Another? 95% of all purchase decisions are subconscious, [...]
Mar
Four ways to help you achieve marketing success on social media platforms.
Why is Marketing Success On Social Media Important? In today’s day in age, we rely [...]
Mar
SEO, Google And How To Get On The First Page Of Google Search Results
Many of our clients share with us that they want to get their website on [...]
Mar
Holiday Hours: Are You Letting Your Customers Know?
With the holidays coming and going throughout the year, Christmas isn’t the only time to [...]
Nov
Choosing A Business Name
I have recently worked with a few folks who are starting new companies. These business [...]
Jun
How To Get Back To Business Post COVID-19
As more and more small businesses around the country are getting the green light to open [...]
May
Crisis Communications – How To Support Your Customers In Changing Times
Handling the unexpected and tackling challenges are necessary skills for the resume of a business [...]
Mar
Social Media for Business: What You Need to Know
Social media has changed the way we live our lives throughout the past 15 plus [...]
Optimizing Your Facebook Page For Your Business
When we create our Facebook pages for our businesses, we want to broadcast ourselves in [...]
Aug
2019 is here! How to get the most of your marketing goals this year.
Ah yes, 2019 is here. Resolutions have been made and broken. While we’ve been extremely [...]
Jan
Why Does A Business Need Reviews
When I work with clients, one of the number one things I want to help [...]
Nov
October is National Women’s Small Business Month
October is National Women’s Small Business Month. Thirty years ago this month, the Women’s Business [...]
Oct
Google Drive For Business
While trying to find a way to manage your business, you’ll run across a few [...]
Sep
The Value of Customer Loyalty Programs
Starbucks Rewards. REI Co-Op. Movie theater reward programs. We’re all familiar with customer loyalty programs [...]
Jun
Facebook Ads: Five Obvious Reasons Why You Should Use For Your Business!
Facebook Advertising: Why? Let’s chat about why your business should be utilizing Facebook Ads to [...]
May
How To Ask Customers For Google + Business Reviews?
Google reviews are more important than ever but, how do you ask your customers for [...]
Feb
It’s All “About Us”
In one paragraph, tell me why you want this job. “What job,?” you may ask. [...]
Aug
What Are Social Media Reviews & How To Get More
What’s the first thing you do when deciding to try a new local restaurant or [...]
May
Tips For Building An Email List For Marketing Your Business
Even with all of the social media options available at our marketing fingertips, it’s important [...]
May
What’s The Difference Between Marketing, Advertising and Public Relations?
Many times clients ask for a specific need like marketing, advertising, public relations or business [...]
Mar
5 Tips for Video Marketing & Your Small Business
When it comes to running a small business, one of the most difficult aspects is [...]
Excellent Writing Skills, And Why They Play A Big Role In Marketing
When it comes to marketing, there are many essentials one must learn; writing being one [...]
How To Use Storytelling To Help Marketing
People want to do business with other people, not just a name and not just [...]
Sep
How Is Your Business Unique?
On the surface, this seems like a very easy question. Most folks have a canned [...]
Sep
Two Key Areas For Businesses To Understand Customers
Every business needs to know and understand your specific audience(s). Who are they? Will your [...]
Jun
Five Basic Writing Mistakes to Avoid
There is no such thing as a perfect writer. I don’t care what you’ve read [...]
May
Meet Beverly Cornell-McGlynn, Owner
Beverly is a happy and passionate person, who believes that we are citizens of a [...]
Feb
