Category Archives: Thought Leadership & Growth (Legacy Building)
Legacy Building helps you step into your role as an expert and guide. Discover how to craft signature frameworks, secure podcast guest features, and expand your influence through thought-provoking content and meaningful collaborations.
Clarity (Awaken) Marketing Content Mindset & Confidence (Momentum Magic)
When Branding Becomes a Mask (And Why It’s Burning Women Out)
Branding can quietly turn into a mask. Not because women are being fake. Not because [...]
Continue readingJan
Marketing Content
The Year of Sacred No, And the Brand Magic Hidden Inside It
The Year of Sacred No Unpopular opinion: I don’t need a Yes Year. I need [...]
Continue readingJan
Brand Activation (Activate) Systems & Support (Automate) Visibility & Content Strategy (Amplify)
Google Business Profile: The Definitive Guide to Local Visibility That Actually Converts
What it is, why it matters, and how to use it without losing your mind [...]
Continue readingJan
Clarity (Awaken)
The Vanishing Finish Line: Why New Year Goals Keep Moving (and How to Finally Let Them End)
The Quiet Tension That Shows Up Every January Every January, the same quiet tension arrives. [...]
Continue readingJan
Brand Purpose & Why Brand Voice & Storytelling Marketing Content
Why This, Why Us, Why Now: Branding Without Burnout
There was a long stretch of my career where everything looked successful from the outside.The [...]
Continue readingDec
The Upside Down Gatorade: How to Flip Your Business Back Into Alignment
The Upside Down Gatorade: When Your Business Feels Like a Stranger Version of Itself When [...]
Nov
Why Fitting In Is Failing Your Brand: Lessons from Wicked for Female Founders
When You’re Told To Fit In (And You Know You’re Meant For More) I watched [...]
Nov
Real Estate with Heart: Impact and Branding with Betsy Pepine
Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations [...]
Nov
The Tin Man and Me: On Sensitivity, Rust, and the Courage to Feel
When I laugh, my eyes leak. When I’m moved, they leak too. Honestly, they leak [...]
Nov
The Brand Odyssey: Three Paths to 2026 (and What Happens If You Stay the Same)
December 2025: you’re staring at the last few days of the year, laptop glowing, coffee [...]
Nov
Automate with Soul: Systems, Spirituality, and Sustainable Success
Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations [...]
Nov
The Journey from Overwhelmed to Aligned: How I Built Wickedly Branded™
There’s a special kind of magic that happens when you step into who you’re meant [...]
Nov
Part 2: Building Legacy Through Leadership: Activating Purpose in the Senior Living Industry | Isabelle Guarino
Listen to part 1 here! Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, [...]
Oct
The Legacy Load: Why Women Founders Feel More Pressure Than Ever
The Pressure No One Warned Women Founders About There’s a particular kind of exhaustion I [...]
Oct
Wickedly Branded Principles Every Entrepreneur Needs
Why These Principles Matter Most business advice out there sounds the same: hustle harder, post [...]
Oct
Spooktacular Halloween Promotions That Will Elevate Your Service-Based Business
Spooktacular Halloween Promotions That Will Elevate Your Service-Based Business The Halloween season is creeping up, [...]
Oct
From Silicon Valley to Clarity: A Strategy that Lasts | Nathalie Doremieux – Part 1
Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I’m [...]
Sep
From Data to Dollars: Profit Strategy for Entrepreneurs | Leslie Taylor – Part 1
Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I’m [...]
Aug
How Small Acts of Kindness at the Nutrition Center Made a Big Impact
At Wickedly Branded, we believe in the power of giving back to our community. As [...]
Jul
The Power of Purpose-Driven Operations | ShaNae Walker – Part 2
In part two of this inspiring conversation with systems and strategy expert Shanae Walker, we [...]
Jun
Spark Success: 10 Patriotic Promotions to Elevate Your Small Business this 4th of July
It’s time to get excited for one of the most joyful celebrations of the year: [...]
Jun
The Power of Purpose-Driven Operations | ShaNae Walker – Part 1
In this episode of Spark & Ignite Your Marketing, Beverly sits down with ShaNae Walker, [...]
Jun
The Burnout-Free Massage Business Model | Amber Briggle – Part 1
In Part 1 of this inspiring interview, Beverly sits down with Amber Briggle, founder of [...]
May
5 Creative Mother’s Day Promotions for Small Businesses
Ah, spring. The season of blooming flowers, fresh beginnings, and celebrating the women who’ve loved [...]
Apr
How to Build a Career You Actually Love with Stephen Shortt
In this powerful episode of Spark & Ignite Your Marketing, Beverly sits down with Stephen Shortt, a [...]
Apr
Tax Day Promotions: Fun Ways to Boost Your Business and Relieve Tax Day Stress
As Tax Day approaches in the United States on April 15th, small business owners have [...]
Apr
The Power of Bundling Products and Services: Supercharge Your Small Business Growth
Running a service-based small business comes with its fair share of challenges. One major hurdle [...]
Feb
Mastering Brand Authority: A Guide to Elevating Your Purpose-Driven Business
Building a strong brand is crucial for any purpose-driven business to stand out in a [...]
Jan
Creative New Year’s Promotions for Service-Based Businesses
The New Year is a time of fresh starts, big goals, and even bigger dreams. [...]
Dec
Dreaming of a White Christmas Campaign: Creative Marketing Ideas for Small Businesses
The holidays are approaching, and it’s time to start restructuring your marketing strategies to fit [...]
Dec
Year-Round Promotion Idea: Unwrap Savings Every Month!
Embrace the spirit of celebration all year long with our Year-Round Promotion Idea! This versatile [...]
Dec
Embracing the Sparks: Finding Joy, Clarity, and Purpose in Business and Life
Life is a mosaic of moments, often seemingly small yet brimming with the potential to [...]
Dec
Boost Your Impact with Winter Promotions: How Service-Based Businesses Can Thrive This Season
Winter often strikes fear in the hearts of service-based small business owners. The holiday season [...]
Nov
How to Create Christmas Promotions That Make an Impact for Service-Based Businesses
The holidays can be both a joyful and stressful time for service-based businesses. You want [...]
Nov
How Giving Tuesday Promotions Can Create Real Impact in Your Community
For many purpose-driven, service-based businesses, there’s a constant desire to do more than just make [...]
Nov
Unleash the Power of Cyber Monday Promotions to Grow Your Service-Based Business
As a purpose-driven, service-based business owner, you’re no stranger to the challenges of standing out [...]
Nov
How to Create Impactful Black Friday Promotions for Purpose-Driven Businesses
Every business, big or small, service-based or product-driven, feels pressure to offer the next best [...]
Oct
Thanksgiving Promotions That Drive Growth for Your Purpose-Driven Business
Thanksgiving Promotions That Drive Growth for Your Purpose-Driven Business Thanksgiving is just around the corner, [...]
Oct
The Essential Guide to Product, Service, and Pricing Strategies for Small Businesses
Developing effective product, service, and pricing strategies is essential for success. This comprehensive guide explores [...]
Sep
Creative Coffee Day Promotion Ideas to Boost Your Service-Based Business
Every October 1, coffee lovers worldwide celebrate their favorite beverage on International Coffee Day. If [...]
Sep
From Corporate to Franchise Success: How FranCoach is Helping Entrepreneurs with Tim Parmeter
This week on Spark & Ignite Your Marketing, host Beverly Cornell talks with Tim Parmeter, [...]
Sep
Fall Promotion Ideas for Service-Based Small Businesses to Boost Revenue and Attract More Clients
As a service-based small business owner, fall may feel like a transitional season between summer [...]
Sep
Networking and the Human Connection in Business with George Dubec
In this episode of Spark and Ignite Your Marketing, host Beverly Cornell talks with George Dubec, [...]
Aug
Crushing Inner Demons: A New Approach to Mental Health and Business with Lilia Bogoeva
In this episode of “Spark & Ignite Your Marketing,” Beverly Cornell interviews Lilia Bogoeva, the [...]
Aug
The Power of Creative Expression: A Journey with Full Color Living’s Angel Pricer & Keane Aldridge
Welcome to an episode that will add vibrant hues to your entrepreneurial journey! In [...]
Aug
Marketing Lessons from Inside Out 2 for Service-Based Businesses
Embracing Emotions in Marketing Running a service-based business is often an emotional rollercoaster. You pour [...]
Jun
The Journey of Personal Branding and Empowerment with Urmi Hossain
Joining us today is Urmi Hossain, a vibrant force in the world of finance and [...]
Jun
Seize the Moment: 5 Creative Promotions for When the Boss is Away
Every moment presents an opportunity for small businesses to shine, especially when the boss is [...]
Jun
Unlocking NBA Championship Marketing Magic: How Service-Based Businesses Can Learn from Basketball’s Biggest Stage
The Playbook for Service-Based Business Success Imagine your business is in the final seconds of [...]
Jun
Eco-Friendly Entrepreneurship: Crafting Success with Janna Willoughby-Lohr
Today, we’re thrilled to have a guest who embodies the spirit of artistry and entrepreneurship, [...]
Jun
From Crisis to Clarity: Entrepreneurship Coaching Success with Chad & Holly Ockstadt
We are thrilled to have Holly and Chad Ockstadt from Quantum Impact join us in [...]
May
How to Measure and Analyze Your Digital Marketing Performance
Introduction Imagine this: You’ve just launched a new digital marketing campaign. You’ve spent countless hours [...]
May
Maximizing Profits with Precision: Expert Insights on Google Ads with Cally Pedersen
Google Ads Strategies for Small Business Welcome to another episode of Spark & Ignite Your [...]
May
5 Marketing Practices You Should Stop Doing Right Now
In the dynamic marketing landscape, success often hinges on a delicate balance between innovation and [...]
May
Leveraging Nature’s Canvas for Business Success with Lauren Connolly
Welcome to another episode of “Spark & Ignite Your Marketing,” a podcast that fuels the [...]
Apr
Email Marketing Tactics for Service-Based Businesses That Actually Work
Hey there, fellow business owners! Let’s talk about something that probably frustrates many of you: [...]
Apr
Entrepreneurial Resilience Through Business and Civic Leadership with Laura Kropp
In this illuminating episode of “Spark & Ignite Your Marketing,” we delve deep into the [...]
Apr
Marquis Who’s Who Honors Beverly Cornell for Expertise in Marketing
Marquis Who’s Who Honors Beverly Cornell for Expertise in Marketing Beverly Cornell is noted for [...]
Apr
Igniting Leadership: From Google to Empowering Executives with Stacey Kulongowski
In this enlightening episode of “Spark & Ignite Your Marketing,” we have the pleasure of [...]
Apr
Spring Branding Tips for Your Small Business
As the season changes, so does the opportunity for your small business to refresh and [...]
Mar
The Ultimate Guide to Podcasting: Tools, Tips, and Best Practices for Small Businesses
Are you ready to join the podcasting revolution and take your small business to the [...]
Mar
How to Turn Your Service-Based Business Website into a Lead-Generation Machine
Is your service-based business website not performing as well as you’d like? Are you struggling [...]
Mar
Local SEO Strategies for Service-Based Businesses: Capturing Local Customers
Running a service-based business can feel like juggling a million things at once, especially when [...]
Mar
New Podcast “Spark & Ignite Your Marketing” Launches on February 29th
Beverly Cornell BC & Associates Marketing [email protected] (971) 238-3759 FOR IMMEDIATE RELEASE February 29, 2024 [...]
Feb
The Power of Podcasting: Unleashing Your Brand’s Voice in the Digital Realm
Welcome to the dynamic world of podcasting! In this blog post, we’ll embark on an [...]
Feb
Customer Experience Is The Battlefield: Why Mapping Your Customer Journey Matters
According to Salesforce, the customer journey has a significant impact on sales. In fact, businesses [...]
Feb
The Power of Storytelling in Marketing Your Service-Based Business
As a service-based business owner, you know how challenging it can be to stand out [...]
Feb
Grammy Glam: How Musicians Harness the Power of the Grammys for Marketing Success
As a boutique small business marketing agency dedicated to empowering female entrepreneurs, we understand the [...]
Feb
Celebrating 20 Years of Facebook: The Evolution of Social Media Powerhouse
Can you believe it? Facebook, the social media titan we all know and love (and [...]
Feb
Leap into Success: How Leap Year Promotions Can Propel Your Business Forward
Are you a small business entrepreneur looking for unique opportunities? If so, then get ready [...]
Jan
Small Business Marketing: Embracing Grit for Success
In small business marketing, success isn’t just about flashy campaigns or big budgets—it’s about grit. [...]
Jan
Local SEO: Your Small Business’s Guide to New Markets
Entrepreneurs! welcome to the transformative Local SEO (Search Engine Optimization) world. In this journey, we’ll [...]
Jan
The Thanksgiving Marketing Feast: Expressing Gratitude to Your Customers
In a world where small businesses constantly compete for customers, it’s important to remember the [...]
Nov
The Ultimate Guide to Building a Strong Service-Based Brand
Introduction Struggling to establish a clear and consistent brand identity? Do you feel like your [...]
Sep
The Teacher’s Pet: Make Your Small Business Marketing Stand Out
Making your small business marketing stand out in a crowded market where every company is [...]
Aug
How to Build and Maintain a Strong Online Reputation for Your Service-Based Business
As a service-based business owner, have you ever stayed awake at night, worrying about that [...]
Aug
The Complete A-Z Guide to Branding and Marketing Acronyms for Service-Based Businesses
As a service-based business owner, navigating the complex landscape of branding and marketing can feel [...]
Aug
The A-Z Guide to Branding and Digital Marketing for Service-Based Businesses
Are you a service-based business owner feeling overwhelmed by the myriad of branding and digital [...]
Jul
Best Email Newsletter Practices For Small Businesses
Effective email marketing can differentiate success and failure in a small business. Newsletters are a [...]
Jun
10 Tactics To Grow Your Small Business Into Something Special
Spring is here; just like a garden, your small business needs key ingredients to grow [...]
Apr
Key Components for Your Small Business’s Website Success
To make a lasting impression and achieve your online goals, it’s essential to understand the [...]
Apr
Small Business Entrepreneurs – Why You Should Share Your Passion
A business with a soul appeals more to its audience in sales and small business [...]
Mar
The Importance Of Referrals & Reviews For Small Business
The Importance Of Referrals & Reviews For Small Business. Do you choose when looking for [...]
Feb
Customer Reviews – The Power Of Customer Love For Your Small Business
Gaining customers’ love for your goods or services is crucial for small company success. Customers [...]
Feb
Essential Website Pages: What Your Site Must Include
To create a compelling and effective online platform, it’s crucial to know which pages your [...]
Feb
3 Ways To Build A Small Business Community
Marketing & Sales Have Evolved Every small business owner wants to get their name out [...]
Nov
Social Media & Technology Around The World! The Full Japan Experience
Have you ever wondered what social media is like in other parts of the world? [...]
Aug
Marketing Your Product: Buying Is an Emotional Decision
Why Do Consumers Buy One Product Over Another? 95% of all purchase decisions are subconscious, [...]
Mar
Four ways to help you achieve marketing success on social media platforms.
Why is Marketing Success On Social Media Important? In today’s day in age, we rely [...]
Mar
SEO, Google And How To Get On The First Page Of Google Search Results
Many of our clients share with us that they want to get their website on [...]
Mar
Holiday Hours: Are You Letting Your Customers Know?
With the holidays coming and going throughout the year, Christmas isn’t the only time to [...]
Nov
LinkedIn Best Practices: What You Should Do After Connecting
You are on LinkedIn…Now what you should do after connecting? Social Media are primarily Internet-based [...]
Jun
Choosing A Business Name
I have recently worked with a few folks who are starting new companies. These business [...]
Jun
How To Get Back To Business Post COVID-19
As more and more small businesses around the country are getting the green light to open [...]
May
Crisis Communications – How To Support Your Customers In Changing Times
Handling the unexpected and tackling challenges are necessary skills for the resume of a business [...]
Mar
Social Media for Business: What You Need to Know
Social media has changed the way we live our lives throughout the past 15 plus [...]
Improve Your Social Media Images: Four Photography Tips
Whether you’re a beginner on social media or you’re a pro and have been using [...]
Nov
Optimizing Your Facebook Page For Your Business
When we create our Facebook pages for our businesses, we want to broadcast ourselves in [...]
Aug
2019 is here! How to get the most of your marketing goals this year.
Ah yes, 2019 is here. Resolutions have been made and broken. While we’ve been extremely [...]
Jan
Why Does A Business Need Reviews
When I work with clients, one of the number one things I want to help [...]
Nov
October is National Women’s Small Business Month
October is National Women’s Small Business Month. Thirty years ago this month, the Women’s Business [...]
Oct
Four Key Reasons to Shop Local
“Shop Local” is a slogan prevalent nationwide, in the form of advertisements, bumper stickers, and [...]
Oct
Supporting Your Community Through Social Media
There have been intense discussions recently related to the responsibility and benefit of social media [...]
Oct
Google Drive For Business
While trying to find a way to manage your business, you’ll run across a few [...]
Sep
Why You Should Be Using Pinterest For Marketing
Pinterest: we’ve all heard of it. You may browse the site in your free time [...]
Sep
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