Category Archives: Systems & Support (Automate)
Systems & Support (Automate) is where strategy meets sustainability. Learn how to implement smart workflows, automation tools, and custom AI assistants that maintain your marketing momentum—even when you’re offline.
Clarity (Awaken) Marketing Content Mindset & Confidence (Momentum Magic)
When Branding Becomes a Mask (And Why It’s Burning Women Out)
Branding can quietly turn into a mask. Not because women are being fake. Not because [...]
Continue readingJan
Marketing Content
The Year of Sacred No, And the Brand Magic Hidden Inside It
The Year of Sacred No Unpopular opinion: I don’t need a Yes Year. I need [...]
Continue readingJan
Brand Activation (Activate) Systems & Support (Automate) Visibility & Content Strategy (Amplify)
Google Business Profile: The Definitive Guide to Local Visibility That Actually Converts
What it is, why it matters, and how to use it without losing your mind [...]
Continue readingJan
Clarity (Awaken)
The Vanishing Finish Line: Why New Year Goals Keep Moving (and How to Finally Let Them End)
The Quiet Tension That Shows Up Every January Every January, the same quiet tension arrives. [...]
Continue readingJan
Brand Purpose & Why Brand Voice & Storytelling Marketing Content
Why This, Why Us, Why Now: Branding Without Burnout
There was a long stretch of my career where everything looked successful from the outside.The [...]
Continue readingDec
The True Value of Partnership: Inside the Costs of Collaborating with a Marketing Agency
Today, we’re taking you behind the scenes to discuss a topic close to our hearts [...]
Apr
Tech Pioneers & Global Teams: Redefining Entrepreneurship and Productivity with Ryan Angott
In this episode of “Spark & Ignite Your Marketing” podcast, we delve into the fascinating [...]
Apr
Seeds of Success: Core Strategies for Your Small Business
At BC & Associates Marketing, we believe in the transformative power of a well-crafted marketing [...]
Apr
Mastering Your Marketing Budget: A Blueprint for Small Business Success
Navigating the realm of marketing as a small business owner can often feel like traversing [...]
Apr
Marquis Who’s Who Honors Beverly Cornell for Expertise in Marketing
Marquis Who’s Who Honors Beverly Cornell for Expertise in Marketing Beverly Cornell is noted for [...]
Apr
Igniting Leadership: From Google to Empowering Executives with Stacey Kulongowski
In this enlightening episode of “Spark & Ignite Your Marketing,” we have the pleasure of [...]
Apr
Rock Your Small Business with Coachella-Themed Promotions
Coachella isn’t just a music festival; it’s a cultural phenomenon that attracts thousands of music [...]
Apr
The Intersections of Entrepreneurship and Zen Spirituality with Marta Dabis
In this enriching episode of Spark & Ignite Your Marketing, we delve into the serene [...]
Mar
Creating Forever Families: The Journey of Hope, Love, and Entrepreneurship with Rebecca Gruenspan
In this captivating episode of “Spark & Ignite Your Marketing,” we delve into the inspiring [...]
Mar
An Author’s Entrepreneurial Journey with Kerri Schlottman
The episode begins with an introduction to Kerri Schlotman, an accomplished writer whose latest novel, [...]
Mar
EmpowerHer Journey: Unleashing the Power of Female Entrepreneurship
In celebration of International Women’s Day, we spotlight the incredible journey of women entrepreneurs and [...]
Mar
A Tail Wagging Tale of Passion, Pets, and Prosperity with Tony Caruso
In this riveting episode of “Spark & Ignite Your Marketing,” we dive deep into the [...]
Mar
Harnessing The Adventure Tourism Boom with Scott Brills
In this captivating episode of Spark & Ignite Your Marketing titled: “Unleashing Potential in the [...]
Feb
From Commercial Deals to Musical Heals with Benji Rosenzweig
Welcome to another episode of “Spark & Ignite Your Marketing,” where we dive deep into [...]
Feb
Joyful Journeys: Transforming Lives and Businesses with Katy Bee
Note: As this is a new endeavor, we are still figuring out the tech. Bear [...]
Feb
Unveiling the Maze: 10 Common Marketing Challenges Faced by Small Businesses
Hey there, entrepreneurs! I’m Beverly, your trusty guide in the marketing jungle for over 25 [...]
Feb
The Magic of Experiential Marketing for Book Clubs: Why Authors Should Embrace It
In today’s rapidly evolving digital landscape, traditional marketing strategies alone may not be enough to [...]
Feb
The A-Z of B2C Marketing: Your Ultimate Small Business Marketing Dictionary
Hey there, savvy entrepreneurs! I’m Beverly Cornell, a seasoned marketing maestro with over 25 years [...]
Feb
Leap into Success: How Leap Year Promotions Can Propel Your Business Forward
Are you a small business entrepreneur looking for unique opportunities? If so, then get ready [...]
Jan
New Book Release: “Marketing For Entrepreneurs: The Quick Guide to Sparking Your Opportunity and Igniting Your Marketing
Beverly Cornell BC & Associates Marketing [email protected] 971-238-3759 FOR IMMEDIATE RELEASE New Book Release: “Marketing [...]
Jan
BC & Associates Marketing Helps Small Businesses Spark Your Unique Opportunities & Ignite Your Marketing
In the fast-paced and competitive business world, small enterprises often face the challenge of standing [...]
Jan
Naughty or Nice? The Dos of Small Business Holiday Marketing
The holiday season is a time for joy, love, and giving. It is also a [...]
Dec
The Psychology of Holiday Marketing: Small Business Insights
The holiday season is just around the corner, and for small business owners, it’s the [...]
Nov
Why Small Businesses Must Track Marketing Strategies
Small business owners face many challenges, from managing operations to staying competitive. One critical aspect [...]
Aug
AI in Marketing: Enhancing Small Business Strategies
The Rise of AI in Marketing Artificial Intelligence is transforming the marketing industry, with businesses [...]
Aug
The Complete A-Z Guide to Branding and Marketing Acronyms for Service-Based Businesses
As a service-based business owner, navigating the complex landscape of branding and marketing can feel [...]
Aug
Five Essential Digital Marketing Tools For Small Businesses
With so much of everything we do for work – and life – now done [...]
Aug
Work Realities: Behind the Scenes
The phrase “Behind the scenes” is commonly linked to movies and unseen processes. However, it [...]
Jun
Revolutionizing Small Business Operations with AI Technology
What is Responsive Generative AI? AI is the simulation of human intelligence in machines programmed [...]
May
Grand Opening: How to Create Buzz
If you are reading this, you’ve probably spent a lot of time and hard work [...]
May
10 Tactics To Grow Your Small Business Into Something Special
Spring is here; just like a garden, your small business needs key ingredients to grow [...]
Apr
Sustainable Marketing Initiatives For Small Businesses
Spring is one of the most eagerly awaited seasons of the year. During this time [...]
Apr
Marketing Analytics For Small Businesses – Measure Your Success
Do the work. It’s one of the tried and true ways to accomplish your goals. [...]
Jan
BC & Associates Marketing Promise: Client Happiness
When working with clients, we always look at their goals first. These goals can be [...]
Dec
The Best Website Platforms for Non-Coders
A well-designed website establishes credibility and opens up a world of opportunities for reaching a [...]
Nov
Open Fully Remote Part- Time 1099 Contract Marketing Position For Yarn Lovers
THE POSITION HAS BEEN FILLED We are looking for an organized, creative, flexible, reliable, and [...]
Sep
BC & Associates Core Values
We celebrated ten years in business in December of 2021. We are at a point [...]
Fine-tune Your Marketing Vision In 2022
Where do you see your business as we look to close out 2021 and head [...]
Jan
Photography Tips For Your Small Business Products
When working with our small business clients on marketing and social media we often ask [...]
Oct
Cause Marketing For Small Businesses: Creating A Genuine Relationship With Your Customers
Cause Marketing. The term may not be quite as familiar as social media marketing or [...]
Jul
Why Are Headshots Important?
First, let’s establish why headshots are important for your small business. Photos help put a [...]
Jun
Beyond The Headshot – Make Your Small Business Team Web Page Pop
When you think of marketing your brand, what do you think of first? Logos, mission [...]
Jun
Why Do You Need Project Management When You’ve Got To-Do Lists?
If you’re like me, you’ve got a constant stream of to-dos to complete. It’s nothing [...]
Sep
Choosing A Business Name
I have recently worked with a few folks who are starting new companies. These business [...]
Jun
Working Remotely Changed My Life
I’ve talked about working remotely before and how it’s not always what you may think [...]
Jun
Using Facebook Live To Connect & Sell Online For Small Business Owners
Facebook Live for small business owners has been crucial during the CoVid-19 pandemic. Many of [...]
Apr
Crisis Communications – How To Support Your Customers In Changing Times
Handling the unexpected and tackling challenges are necessary skills for the resume of a business [...]
Mar
Staying On Top Of Things When You’re Staying At Home (For Work!)
Working From Home Is Easy… Isn’t It? I was blessed with a very special opportunity [...]
Nov
Internet Lingo History, or Cracking An Easter Egg
With so many new apps, platforms and technological advances in recent years, our language has [...]
May
Bring On The Marketing Spark in 2019
Why save cleaning until the spring? What better time to get your marketing house in [...]
Jan
November Retail Holiday Marketing Blitz
Black Friday. Small Business Saturday. Cyber Monday. Giving Tuesday. Phew! The November retail holiday marketing [...]
Nov
October is National Women’s Small Business Month
October is National Women’s Small Business Month. Thirty years ago this month, the Women’s Business [...]
Oct
Google Drive For Business
While trying to find a way to manage your business, you’ll run across a few [...]
Sep
Facebook Messenger Bot: The New Marketing Tool
Ask any marketer about staying on top of the newest trends and tools, and they’ll [...]
May
Twitter Marketing 101: Hosting Twitter Chats
In our last Twitter marketing post, I spoke about tips and tricks to step up your [...]
May
Meet Dominque Harris – Ads Manager
We want to give a warm welcome Dominque Harris! Dom is our new Online Ads [...]
Mar
Why Working From Home Is Something To Be Thankful For
Working from home: you either love it or you hate the idea of it. For [...]
The Gift of Time
Busy, busy, busy. Life is busy. And as we head into just about the busiest [...]
Nov
9 Ways Increase Engagement On Facebook Posts
Engagement is important on Facebook, and we’re not just talking about a few likes on [...]
Oct
Core Elements Of Marketing 101 For Small Businesses
Old School Marketing 101 Remember the 4 Ps from your intro to marketing class? Price, [...]
Sep
4 Ways A Freelancer Can Keep Busy During the Summer Months
As summer progresses, sometimes the workload of a freelancer can begin slowing down. Client’s needs [...]
Jun
The Language of Emojis and What It Means for Writers
Although it feels just like yesterday, in reality, I graduated college 21 years ago. I [...]
May
It’s National Marketing Day!
National Marketing Day is a fun day to celebrate! However, we celebrate marketing every day [...]
Apr
Facebook Marketing: The Essential Small Business Tool
What’s the one social network that goes above and beyond any other? Facebook. This one [...]
Apr
Freelancers, Small Businesses and Payment: Just Show Me the Money!
Dear reader, we don’t know each other well, so I’ll need you to trust me [...]
Mar
5 Ways to Build Better Writing Habits in 2017
It is a new year! And whether you set goals or make resolutions, for writers [...]
Jan
Gratitude This Thanksgiving From the BC Family To Yours!
We love what we having going on here at Beverly Cornell and are grateful that [...]
Nov
5 Tips for Working At-Home More Efficiently
A few years ago a quote began floating around the Internet, where I found it [...]
Nov
When to Say ‘No’ to Pro Bono Projects
It usually starts out with a simple question: “What do you do for a living?” [...]
Oct
3 Tips for Breaking Through Writer’s Block
There comes a point when every writer has sat in front of his or her [...]
Sep
Why Do I Need A Marketing Content Calendar?
Marketers talk about how content is king, and by effectively creating and curating content related to your [...]
Jul
Spice Up Your Facebook Page: 3 Engaging Ways to Humanize Your Brand
Are you tired of your Facebook Page feeling like a barren wasteland of promotional posts? [...]
Jun
When To Do Event Marketing
When you are considering how best to market your product or service to consumers, there [...]
Jun
Facebook Live Complete Guide
I wrote this comprehensive and Complete Facebook Live How To Guide to help businesses understand what Facebook Live [...]
May
Why Should My Business Focus on Events?
Many businesses question if event marketing is something they need. We believe the ability to [...]
May
What is Marketing?
There are many different definitions of marketing but I really like this one. Marketing is [...]
May
Always Start With A Marketing Plan & Strategy
One of the biggest challenges business owners face is…focus. This applies to marketing as well. [...]
Mar
Meet Jennifer Beljak, Our Marketing Architect
Jenni is our key Marketing Architect. A lover of details and structure, she is the executioner [...]
Mar
Meet Steve, Videographer
Steve Foran graduated from Central Michigan University with a degree in Broadcast and Cinematic Arts, [...]
Mar
A Video Blog Post
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Jan
Just a cool blog post with Images
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Dec
Another post with A Gallery
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Dec
An Amazing responsive and Retina ready theme.
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Aug
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