Category Archives: Always-On Brand Energy
Build consistency in your marketing systems so your brand stays active even when you’re not.
Clarity (Awaken) Marketing Content Mindset & Confidence (Momentum Magic)
When Branding Becomes a Mask (And Why It’s Burning Women Out)
Branding can quietly turn into a mask. Not because women are being fake. Not because [...]
Continue readingJan
Marketing Content
The Year of Sacred No, And the Brand Magic Hidden Inside It
The Year of Sacred No Unpopular opinion: I don’t need a Yes Year. I need [...]
Continue readingJan
Brand Activation (Activate) Systems & Support (Automate) Visibility & Content Strategy (Amplify)
Google Business Profile: The Definitive Guide to Local Visibility That Actually Converts
What it is, why it matters, and how to use it without losing your mind [...]
Continue readingJan
Clarity (Awaken)
The Vanishing Finish Line: Why New Year Goals Keep Moving (and How to Finally Let Them End)
The Quiet Tension That Shows Up Every January Every January, the same quiet tension arrives. [...]
Continue readingJan
Brand Purpose & Why Brand Voice & Storytelling Marketing Content
Why This, Why Us, Why Now: Branding Without Burnout
There was a long stretch of my career where everything looked successful from the outside.The [...]
Continue readingDec
Automate with Soul: Systems, Spirituality, and Sustainable Success
Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations [...]
Nov
Magical Truths Every Coach and Consultant Needs to Hear About Branding and Marketing
Harsh Truths Every Coach and Consultant Needs to Hear About Branding and Marketing Let’s get [...]
Nov
Overwhelmed To Aligned: Simplify Your Brand | Beverly Cornell – Part 2
Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I’m [...]
Aug
Branding vs. Marketing: What’s the Difference and Why You Need Both
What’s the Difference Between Branding and Marketing? It’s one of the most common questions we [...]
Aug
5 Creative Mother’s Day Promotions for Small Businesses
Ah, spring. The season of blooming flowers, fresh beginnings, and celebrating the women who’ve loved [...]
Apr
Building Strong Community Connections: 5 Innovative Ways for Small Businesses to Engage Locally
Let’s be real: great products and stellar services will only get you so far. If [...]
Apr
Lady Gaga’s “Abracadabra” and the Spellbinding Power of Marketing
Picture this: Lady Gaga, draped in a shimmering cloak, standing under a moonlit sky. The [...]
Mar
Love is in the Air: Crafting Irresistible Valentine and Love-Themed Promotions for Your Small Business
Valentine’s Day is more than hearts and chocolates; it’s a golden opportunity to infuse some [...]
Feb
Crafting Your Small Business Marketing Plan: A Comprehensive Guide
In today’s fast-paced market, the importance of a well-structured marketing plan cannot be overstated, especially [...]
Sep
From Corporate to Franchise Success: How FranCoach is Helping Entrepreneurs with Tim Parmeter
This week on Spark & Ignite Your Marketing, host Beverly Cornell talks with Tim Parmeter, [...]
Sep
The Difference Between Marketing, Advertising, And Branding: A Guide for Service-Based Small Businesses
As a service-based small business owner, you might often feel overwhelmed by the buzzwords in [...]
Sep
How Amazon Prime Day Can Teach Service-Based Businesses About Marketing
As a service-based business owner, you’re constantly juggling multiple responsibilities—managing clients, overseeing operations, and, crucially, [...]
Jul
Now Hiring: Remote Work From Home Virtual Entry Level Marketing Associate
Ignite Your Marketing Career with Us as a Junior Marketing Associate! Are you a creative, [...]
Jul
Legal Referral Services: The Unique Approach with Lori Williams
Did you know that 62% of people believe knowing a lawyer personally is the best [...]
Jun
Embracing Authenticity and Entrepreneurship with Don Mamone
In this inspiring episode of the Spark & Ignite Your Marketing Podcast, Beverly sits down [...]
Jun
From Crisis to Clarity: Entrepreneurship Coaching Success with Chad & Holly Ockstadt
We are thrilled to have Holly and Chad Ockstadt from Quantum Impact join us in [...]
May
Symphony of Entrepreneurship and Live Entertainment with Frank McGlynn
Welcome to another episode of Spark & Ignite Your Marketing, the podcast exploring the innovative [...]
Apr
The True Value of Partnership: Inside the Costs of Collaborating with a Marketing Agency
Today, we’re taking you behind the scenes to discuss a topic close to our hearts [...]
Apr
Tech Pioneers & Global Teams: Redefining Entrepreneurship and Productivity with Ryan Angott
In this episode of “Spark & Ignite Your Marketing” podcast, we delve into the fascinating [...]
Apr
Seeds of Success: Core Strategies for Your Small Business
At BC & Associates Marketing, we believe in the transformative power of a well-crafted marketing [...]
Apr
Mastering Your Marketing Budget: A Blueprint for Small Business Success
Navigating the realm of marketing as a small business owner can often feel like traversing [...]
Apr
Marquis Who’s Who Honors Beverly Cornell for Expertise in Marketing
Marquis Who’s Who Honors Beverly Cornell for Expertise in Marketing Beverly Cornell is noted for [...]
Apr
Igniting Leadership: From Google to Empowering Executives with Stacey Kulongowski
In this enlightening episode of “Spark & Ignite Your Marketing,” we have the pleasure of [...]
Apr
EmpowerHer Journey: Unleashing the Power of Female Entrepreneurship
In celebration of International Women’s Day, we spotlight the incredible journey of women entrepreneurs and [...]
Mar
From Commercial Deals to Musical Heals with Benji Rosenzweig
Welcome to another episode of “Spark & Ignite Your Marketing,” where we dive deep into [...]
Feb
Unveiling the Maze: 10 Common Marketing Challenges Faced by Small Businesses
Hey there, entrepreneurs! I’m Beverly, your trusty guide in the marketing jungle for over 25 [...]
Feb
The Magic of Experiential Marketing for Book Clubs: Why Authors Should Embrace It
In today’s rapidly evolving digital landscape, traditional marketing strategies alone may not be enough to [...]
Feb
The A-Z of B2C Marketing: Your Ultimate Small Business Marketing Dictionary
Hey there, savvy entrepreneurs! I’m Beverly Cornell, a seasoned marketing maestro with over 25 years [...]
Feb
Leap into Success: How Leap Year Promotions Can Propel Your Business Forward
Are you a small business entrepreneur looking for unique opportunities? If so, then get ready [...]
Jan
New Book Release: “Marketing For Entrepreneurs: The Quick Guide to Sparking Your Opportunity and Igniting Your Marketing
Beverly Cornell BC & Associates Marketing [email protected] 971-238-3759 FOR IMMEDIATE RELEASE New Book Release: “Marketing [...]
Jan
BC & Associates Marketing Helps Small Businesses Spark Your Unique Opportunities & Ignite Your Marketing
In the fast-paced and competitive business world, small enterprises often face the challenge of standing [...]
Jan
Sustainable Marketing Initiatives For Small Businesses
Spring is one of the most eagerly awaited seasons of the year. During this time [...]
Apr
Marketing Analytics For Small Businesses – Measure Your Success
Do the work. It’s one of the tried and true ways to accomplish your goals. [...]
Jan
BC & Associates Core Values
We celebrated ten years in business in December of 2021. We are at a point [...]
Cause Marketing For Small Businesses: Creating A Genuine Relationship With Your Customers
Cause Marketing. The term may not be quite as familiar as social media marketing or [...]
Jul
Beyond The Headshot – Make Your Small Business Team Web Page Pop
When you think of marketing your brand, what do you think of first? Logos, mission [...]
Jun
Facebook Marketing: The Essential Small Business Tool
What’s the one social network that goes above and beyond any other? Facebook. This one [...]
Apr
Spice Up Your Facebook Page: 3 Engaging Ways to Humanize Your Brand
Are you tired of your Facebook Page feeling like a barren wasteland of promotional posts? [...]
Jun
When To Do Event Marketing
When you are considering how best to market your product or service to consumers, there [...]
Jun
Why Should My Business Focus on Events?
Many businesses question if event marketing is something they need. We believe the ability to [...]
May
What is Marketing?
There are many different definitions of marketing but I really like this one. Marketing is [...]
May
Always Start With A Marketing Plan & Strategy
One of the biggest challenges business owners face is…focus. This applies to marketing as well. [...]
Mar
Meet Jennifer Beljak, Our Marketing Architect
Jenni is our key Marketing Architect. A lover of details and structure, she is the executioner [...]
Mar
Meet Steve, Videographer
Steve Foran graduated from Central Michigan University with a degree in Broadcast and Cinematic Arts, [...]
Mar
An Amazing responsive and Retina ready theme.
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