Category Archives: Ideal Client Alignment
Learn how to define and attract your ideal client with strategies that align your brand and audience perfectly.
Clarity (Awaken) Marketing Content Mindset & Confidence (Momentum Magic)
When Branding Becomes a Mask (And Why It’s Burning Women Out)
Branding can quietly turn into a mask. Not because women are being fake. Not because [...]
Continue readingJan
Marketing Content
The Year of Sacred No, And the Brand Magic Hidden Inside It
The Year of Sacred No Unpopular opinion: I don’t need a Yes Year. I need [...]
Continue readingJan
Brand Activation (Activate) Systems & Support (Automate) Visibility & Content Strategy (Amplify)
Google Business Profile: The Definitive Guide to Local Visibility That Actually Converts
What it is, why it matters, and how to use it without losing your mind [...]
Continue readingJan
Clarity (Awaken)
The Vanishing Finish Line: Why New Year Goals Keep Moving (and How to Finally Let Them End)
The Quiet Tension That Shows Up Every January Every January, the same quiet tension arrives. [...]
Continue readingJan
Brand Purpose & Why Brand Voice & Storytelling Marketing Content
Why This, Why Us, Why Now: Branding Without Burnout
There was a long stretch of my career where everything looked successful from the outside.The [...]
Continue readingDec
Why Industry Jargon Doesn’t Connect And What to Say Instead
You’ve seen it before, the kind of marketing that sounds polished, professional… and totally lifeless. [...]
Oct
What Kind Of Results Can I Expect After Working With You?
We’ll be honest, we don’t do “quick fixes” or “viral hacks.”We build transformations that last. [...]
May
Will This Help Me Raise My Rates or Attract Higher-Level Clients?
Short answer?Yes. Long answer?Absolutely, but not in the way you might think. Because raising your [...]
Jan
Boost Your Impact with Winter Promotions: How Service-Based Businesses Can Thrive This Season
Winter often strikes fear in the hearts of service-based small business owners. The holiday season [...]
Nov
Four Key Reasons to Shop Local
“Shop Local” is a slogan prevalent nationwide, in the form of advertisements, bumper stickers, and [...]
Oct
The Importance of Profile and Cover Photos
Almost every social media platform has cover photos, and all of them have profile photos. [...]
Jan
Achieving Peak Newsletter Status: Strength in the Details
You’ve got an authentic, relevant message, you’ve put out a call to action to motivate [...]
Mar
Freelancers, Small Businesses and Payment: Just Show Me the Money!
Dear reader, we don’t know each other well, so I’ll need you to trust me [...]
Mar
Merry Marketing & Happy New Customers!
The holidays are such a frantic, festive time of year! Every business, from the cupcake [...]
Dec
Gratitude This Thanksgiving From the BC Family To Yours!
We love what we having going on here at Beverly Cornell and are grateful that [...]
Nov
How To Maximize Your LinkedIn Profile
First impressions are powerful. Before meeting a prospective client or business contact, you put in [...]
Oct
How To Find Your Target Market
The world is full of people buying stuff. But the question is who will actually [...]
Jun
Putting Social Video in Motion
You’re ready to take the plunge and are all set to get your social video [...]
New Client Landed
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Aug
