Category Archives: Visual Identity Design
Learn how to design a visual identity that reflects your values and resonates with your audience.
Clarity (Awaken) Marketing Content Mindset & Confidence (Momentum Magic)
When Branding Becomes a Mask (And Why It’s Burning Women Out)
Branding can quietly turn into a mask. Not because women are being fake. Not because [...]
Continue readingJan
Marketing Content
The Year of Sacred No, And the Brand Magic Hidden Inside It
The Year of Sacred No Unpopular opinion: I don’t need a Yes Year. I need [...]
Continue readingJan
Brand Activation (Activate) Systems & Support (Automate) Visibility & Content Strategy (Amplify)
Google Business Profile: The Definitive Guide to Local Visibility That Actually Converts
What it is, why it matters, and how to use it without losing your mind [...]
Continue readingJan
Clarity (Awaken)
The Vanishing Finish Line: Why New Year Goals Keep Moving (and How to Finally Let Them End)
The Quiet Tension That Shows Up Every January Every January, the same quiet tension arrives. [...]
Continue readingJan
Brand Purpose & Why Brand Voice & Storytelling Marketing Content
Why This, Why Us, Why Now: Branding Without Burnout
There was a long stretch of my career where everything looked successful from the outside.The [...]
Continue readingDec
The History and Meaning of the Ampersand: Why We Chose It for Our Logo and Branding
The Power of Symbols in Branding Every service-based business understands the challenge of standing out [...]
Aug
Leveraging Nature’s Canvas for Business Success with Lauren Connolly
Welcome to another episode of “Spark & Ignite Your Marketing,” a podcast that fuels the [...]
Apr
A Small Business Marketing Evolution
Back in early 2020, before the pandemic, we changed our name from Beverly Cornell Consulting [...]
Oct
Meet Michele! Our latest addition to the fabulous BC Marketing Team!
Michele is our new Marketing Maven & Graphics Guru She is our newest team member [...]
Sep
Five Online Photo Editing Websites To Check Out
You may be wondering, “Why do I need a photo editing website if I’ve got [...]
Jul
Why Should Businesses Use Branded Images?
First impressions matter – we’ve all heard that before but, when it comes to marketing, [...]
Dec
The Psychology of Logo Design
So, you’ve decided to take your business to the next level with a marketing mindset, [...]
Oct
Graphic Design 101
We’ve all encountered really good design work. You know what I’m talking about: the kind [...]
Sep
Meet Eric, Web Developer
Eric is our main Web Developer for most of our online projects. He helps to [...]
Nov
