Category Archives: Brand Activation (Activate)
Brand Activation (Activate) transforms your vision into a cohesive brand identity. From logos and color psychology to website messaging and storytelling, this pillar explores how strategy and creativity combine to make your brand unmistakably you.
Clarity (Awaken) Marketing Content Mindset & Confidence (Momentum Magic)
When Branding Becomes a Mask (And Why It’s Burning Women Out)
Branding can quietly turn into a mask. Not because women are being fake. Not because [...]
Continue readingJan
Marketing Content
The Year of Sacred No, And the Brand Magic Hidden Inside It
The Year of Sacred No Unpopular opinion: I don’t need a Yes Year. I need [...]
Continue readingJan
Brand Activation (Activate) Systems & Support (Automate) Visibility & Content Strategy (Amplify)
Google Business Profile: The Definitive Guide to Local Visibility That Actually Converts
What it is, why it matters, and how to use it without losing your mind [...]
Continue readingJan
Clarity (Awaken)
The Vanishing Finish Line: Why New Year Goals Keep Moving (and How to Finally Let Them End)
The Quiet Tension That Shows Up Every January Every January, the same quiet tension arrives. [...]
Continue readingJan
Brand Purpose & Why Brand Voice & Storytelling Marketing Content
Why This, Why Us, Why Now: Branding Without Burnout
There was a long stretch of my career where everything looked successful from the outside.The [...]
Continue readingDec
Google Business Profile: The Definitive Guide to Local Visibility That Actually Converts
What it is, why it matters, and how to use it without losing your mind [...]
Jan
Why This, Why Us, Why Now: Branding Without Burnout
There was a long stretch of my career where everything looked successful from the outside.The [...]
Dec
Part 2: Brand Activation That Ignites Momentum | Beverly Cornell
Send us a text Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the [...]
Nov
Brand Activation That Ignites Momentum | Beverly Cornell – Part 1
Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I’m [...]
Oct
Tired of DIY Branding That Doesn’t Reflect Your Magic?
Tired of DIY Branding That Doesn’t Reflect Your Magic? Let’s be honest. You’ve done the [...]
Oct
What’s the Difference Between ChatGPT and Your Custom AI Service?
In one word: you. That’s the difference. ChatGPT is general. Our Custom AI Marketing Assistant [...]
Aug
What Really Makes a Brand Stand Out Online (Hint: It’s Not Just a Pretty Logo)
You’ve got a service people need. You care deeply about helping others. You show up [...]
Jul
Is It Time to Rebrand? 7 Signs Your Brand Might Be Holding You Back
You started your brand with heart and hustle. Maybe you pieced it together on a [...]
Jul
The Power of Connection: How Emotional Moments Build Lasting Impact in Your Business
Imagine your absolute favorite clients coming across your brand and thinking, “Wow, they get me.” [...]
Jun
Honoring Dad: 5 Unique Father’s Day Promotions for Small Businesses
Father’s Day isn’t just a time for families to celebrate dads, it’s also a golden [...]
May
What’s a Custom AI Marketing Assistant, and How Does It Work?
Imagine having a digital teammate who knows your brand inside and out, your tone, your [...]
May
Awaken Your Brand Magic | Beverly Cornell – Part 2
In part two of the Awakening Your Brand Magic mini-series, Beverly Cornell dives into the next step: [...]
Apr
How do I define my brand voice and message?
If your brand could talk, what would it sound like?Would it be bold and witty? [...]
Apr
Dare to be Wickedly Branded with Beverly Cornell
Have you ever felt like your brand doesn’t fully capture your magic? Like you’re hiding [...]
Mar
Can We Help Write Website Copy Or Content?
Absolutely, it’s one of our favorite kinds of magic. At Wickedly Branded™, words aren’t just [...]
Mar
Spring into Success: 5 Fun Promotions to Elevate Your Small Business this Season
Spring has sprung, and with it comes a fresh opportunity to breathe new life into [...]
Feb
Do We Offer Website Design Or Just Marketing?
We do both! And we do them beautifully together. Because your website isn’t just a [...]
Feb
The Power of a Clear Customer Journey: Why Clarity Converts and Simplicity Sells
Imagine walking into a grand old bookstore. The kind with creaky floors, sunbeams through dust, [...]
Jan
Creative New Year’s Promotions for Service-Based Businesses
The New Year is a time of fresh starts, big goals, and even bigger dreams. [...]
Dec
What Wicked Can Teach Enchanted Entrepreneurs About Marketing Magic
Let me set the stage: I’ve read the book, devoured every magical page. I’ve seen [...]
Nov
Is Your Website Holding Your Purpose-Driven Brand Back? 10 Factors That Determine When It’s Time for an Upgrade
Let’s be real—your website is the digital heart of your purpose-driven brand. It’s where your [...]
Oct
Marketing is Everywhere: How to Stand Out by Being Authentically You
As the founder of BC & Associates Marketing, I see marketing in every detail. It’s [...]
Sep
Mastering Your Online Presence: Essential Tips for Small Business Websites
In today’s digital age, your website is the cornerstone of your online presence and the [...]
Aug
The History and Meaning of the Ampersand: Why We Chose It for Our Logo and Branding
The Power of Symbols in Branding Every service-based business understands the challenge of standing out [...]
Aug
The Power of Creative Expression: A Journey with Full Color Living’s Angel Pricer & Keane Aldridge
Welcome to an episode that will add vibrant hues to your entrepreneurial journey! In [...]
Aug
The Ultimate Guide to Customer Loyalty and Retention for Small Businesses
Customer loyalty is the lifeblood of any small business. It’s not just about attracting new [...]
Aug
The Journey of Personal Branding and Empowerment with Urmi Hossain
Joining us today is Urmi Hossain, a vibrant force in the world of finance and [...]
Jun
Leveraging Nature’s Canvas for Business Success with Lauren Connolly
Welcome to another episode of “Spark & Ignite Your Marketing,” a podcast that fuels the [...]
Apr
How to Turn Your Service-Based Business Website into a Lead-Generation Machine
Is your service-based business website not performing as well as you’d like? Are you struggling [...]
Mar
Local SEO Strategies for Service-Based Businesses: Capturing Local Customers
Running a service-based business can feel like juggling a million things at once, especially when [...]
Mar
The Art of Branding: A Blueprint for Authors to Craft Their Identity
In the competitive landscape of the literary world, branding is more than just a logo [...]
Feb
Crafting Your Author Website: A Guide to Building an Online Presence that Shines
In today’s digital age, having a professional and captivating author website is essential for connecting [...]
Feb
The Power of Storytelling in Marketing Your Service-Based Business
As a service-based business owner, you know how challenging it can be to stand out [...]
Feb
Super Bowl Commercials Unveiled: How Small Businesses Can Ride the Trend Wave to Market Success
Heads or Tails! As the Super Bowl approaches, the anticipation for the big game isn’t [...]
Feb
Storytelling: Why It’s So Powerful For Small Business Marketing
Storytelling isn’t just about telling bedtime stories to your kid! It’s a force that can [...]
Feb
Crafting a Unique Brand Story for Your Small Business
In the vast landscape of small business competition, standing out is crucial for success. Your [...]
Jan
Brand Makeover: Transforming Your Image for the New Year
As we approach the new year, it’s the perfect time to take a closer look [...]
Jan
SEO Best Practices for Service-Based Businesses: Improve Search Rankings and Increase Organic Traffic
Introduction As a service-based business owner, you know the frustration of pouring time and effort [...]
Dec
Fall-ing for Your Brand: Building Customer Loyalty in the Season of Change
Fall is a season of transformation, reflection, and renewal. Like the natural world around us, [...]
Oct
Casting Spells with Influencer Marketing for Small Business
As the leaves fall and Halloween approaches, now is the perfect time to discover how [...]
Oct
Revolutionizing Small Business Operations with AI Technology
What is Responsive Generative AI? AI is the simulation of human intelligence in machines programmed [...]
May
Key Components for Your Small Business’s Website Success
To make a lasting impression and achieve your online goals, it’s essential to understand the [...]
Apr
The Importance Of Referrals & Reviews For Small Business
The Importance Of Referrals & Reviews For Small Business. Do you choose when looking for [...]
Feb
Essential Website Pages: What Your Site Must Include
To create a compelling and effective online platform, it’s crucial to know which pages your [...]
Feb
Why Is Branding Important For Small Businesses?
For small businesses, branding makes it easier for clients, customers, and patients to know your [...]
Feb
The Best Website Platforms for Non-Coders
A well-designed website establishes credibility and opens up a world of opportunities for reaching a [...]
Nov
A Small Business Marketing Evolution
Back in early 2020, before the pandemic, we changed our name from Beverly Cornell Consulting [...]
Oct
Website Don’ts: Common Website Mistakes to Avoid
Your website serves as your online storefront, your digital identity, and often the first point [...]
Sep
Master Web Design: Essential Dos
Have you ever wondered what it takes to build a website that not only captures [...]
May
Beyond The Headshot – Make Your Small Business Team Web Page Pop
When you think of marketing your brand, what do you think of first? Logos, mission [...]
Jun
Facebook Likes Are Leaving Business Pages
Have you seen the announcements? Facebook likes are leaving business pages. It’s always been a [...]
Apr
Small Business Marketing: What’s In It For Me?
W I I F M ? This clever little initialism should be the first thought, [...]
Apr
SEO, Google And How To Get On The First Page Of Google Search Results
Many of our clients share with us that they want to get their website on [...]
Mar
How To Get Back To Business Post COVID-19
As more and more small businesses around the country are getting the green light to open [...]
May
Meet Michele! Our latest addition to the fabulous BC Marketing Team!
Michele is our new Marketing Maven & Graphics Guru She is our newest team member [...]
Sep
Instagram Highlights And What They Can Do For Your Business
It seems social media is always upgrading itself, and Instagram is no exception to this. [...]
Jun
Spring Cleaning Your Social Media
Ah, spring. The season is finally upon us! We’ve all heard of spring cleaning your [...]
Mar
Five Online Photo Editing Websites To Check Out
You may be wondering, “Why do I need a photo editing website if I’ve got [...]
Jul
Word Press Blog Post SEO Tips
Search Engine Optimization is very important to each and every business website. It really is [...]
Mar
It’s All “About Us”
In one paragraph, tell me why you want this job. “What job,?” you may ask. [...]
Aug
Writing A Branding And Style Guide For Your Small Business: The Basics
What Exactly Is a Branding Style Guide? A company’s branding is defined by a set [...]
Aug
Achieving Peak Newsletter Status: Strength in the Details
You’ve got an authentic, relevant message, you’ve put out a call to action to motivate [...]
Mar
Questions To Consider When Developing Your Website
Creating a website can be a daunting task. There are several moving parts and elements [...]
Feb
Why Should Businesses Use Branded Images?
First impressions matter – we’ve all heard that before but, when it comes to marketing, [...]
Dec
How To Humanize Your Brand In 5 Steps
People want to do business with people. Not Brands! The first step I take with [...]
Dec
Legally Protecting Your Self-Published Work
Before Still Alice was a movie that nabbed its star Julianne Moore a slew of [...]
Nov
The Psychology of Logo Design
So, you’ve decided to take your business to the next level with a marketing mindset, [...]
Oct
Graphic Design 101
We’ve all encountered really good design work. You know what I’m talking about: the kind [...]
Sep
Does Your Website Work For You?
Websites are critical in today’s internet based society. It is not just ok to have [...]
Apr
Should I Cancel My Yellow Page Ads?
One of the most difficult marketing decisions a small retail business must make is whether [...]
Dec
Meet Eric, Web Developer
Eric is our main Web Developer for most of our online projects. He helps to [...]
Nov
New Client Landed
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Aug
