With so much of our marketing attention paid to social media channels, it’s important to not forget the power of a timely, concise and informational email. If you’re looking to get started with a newsletter communication or curious about steps you can take to have it pack the most punch, we have some ideas to help engage your customers. This month, we’ll look at what content makes a newsletter newsworthy and how to provide a value to your customers rather than just another email clogging their Inbox.
CALL TO ACTION
Buy tickets now! Save the Date for our upcoming Owner Loyalty Event! Vote now via our website for your favorite XYZ! We’d love to hear from you about our new renovations! – End your email with a powerful action item and connect with your customer to start a dialogue and require an action. Engaging your customer promotes interaction, helping them feel as if they have a connection with your brand.
CREDIBILITY
Do you have a blog? Do you have facts and information relative to your product or customer testimonials promoting your brand to share? Prove you’re a credible source and an expert in the field, that your brand provides a value your customer needs.
PERSONALIZE
Assess your email database – do certain customers mainly buy a certain product? Create a product-specific email for those customers, sharing information and a promotion to further encourage loyalty to your brand.
TIMELY COMMUNICATIONS
Make brand ambassadors out of your customer and help them to feel invested in your brand. Share unique stories about your business, interview loyal customers to get their support of your brand message and celebrate certain events that are important to your customers – if you’re a flower shop, highlight the flower of the month and provide a discount to those with a birthday in that month. Make it fun and rewarding to be your customer.
VIRAL FACTOR
Facebook, Twitter, Instagram, Yelp, Google+. Share links to your presence on social meida in your newsletter and make certain to keep sites routinely updated by posting fun, informative content… don’t post just to post. By putting your customer in the driver’s seat of your social media communications, you foster customer loyalty.
If ensure your message is timely, informative and engaging, you can work to sustain a relationship that is rewarding to both you and your customer.
