Stop Building a 6.7 Brand: Why “Good Enough” Won’t Get You Remembered
Lately, there’s a trend floating around TikTok and playgrounds alike, kids rating everything as a “6.7.”
That new song?
“Eh, 6.7.”
That restaurant they begged to try?
“6.7.”
That new outfit they spent an hour picking?
“6.7.”
It’s become the universal Gen Alpha way of saying, “It’s fine… but forgettable.”
And honestly?
That’s how too many brands sound online.
The Rise of the 6.7 Brand
Scroll through Instagram or LinkedIn, and you’ll see it everywhere.
Beautiful color palettes.
Perfectly posed stock photos.
Clever captions that sound just like everyone else’s.
It’s… fine.
Nice.
Pleasant.
But not magnetic.
No one’s stopping mid-scroll to say, “Wow, they really get me.”
That’s what a 6.7 brand looks like, technically solid, emotionally hollow.
The Wicked Truth
Here’s what we’ve learned after nearly 30 years in branding, from Fortune 500s to fearless solopreneurs:
Pretty doesn’t sell. Personality does.
You can have the fanciest website, but if your story doesn’t resonate, your audience will ghost you faster than a Gen Z group chat.
And if you’re blending in, you’re not building a brand, you’re building background noise.
A 6.7 brand is safe.
It’s polished.
It’s invisible.
The Shift From 6.7 to Stand-Out
At Wickedly Branded, we help consultants, coaches, and creatives turn their “meh” into magnetic.
Here’s what that looks like:
Clarity over cleverness.
Stop trying to sound smart. Start saying something true.
Confidence over comparison.
Your audience doesn’t want perfect. They want present.
Consistency over chaos.
Momentum beats motivation every single time.
When you show up with heart, soul, and a strategy that’s actually you, your 6.7 brand becomes a 9.8 experience.
Why This Matters
Because your brand isn’t supposed to just exist.
It’s supposed to evoke.
You’re here to make people feel something.
To remind them that business can be both meaningful and magical.
A 6.7 brand plays small.
A Wickedly Branded business?
It owns the room, the screen, and the scroll.
Ready to Raise Your Rating?
If you’re tired of “fine”, let’s fix that.
Start with our Brand Spark Experience, a 90-minute deep dive that turns confusion into clarity and chaos into confidence.
Because your story deserves better than a 6.7.
It deserves to be unforgettable.
P.S. If you’re the overwhelmed overachiever, the one balancing 42 tabs, a cold coffee, and a never-ending list of “shoulds.” Cut the chaos, keep what works, so you can stop wasting precious time on things that aren’t getting results.
