We’re honored to share that Wickedly Branded was featured in Woman’s Week, with the article, “How Wickedly Branded Helps Overwhelmed Entrepreneurs Grow Bold, Beautiful Brands Without Burning Out.”
August 4, 2025/Press Release
This feature highlights the work we’re most passionate about: helping heart-centered consultants, coaches, and creatives cut through the noise, reclaim their clarity, and build brands that feel as good as they look.
Across the U.S., a growing wave of consultants, coaches, and creatives is discovering what savvy marketers have known for years: a memorable logo won’t build your business, but a strategic, soul-aligned brand will.
For many solopreneurs and small service-based businesses, the challenge isn’t talent. It’s a translation. Translating expertise into clear messaging, translating purpose into a visual identity, and translating passion into a marketing strategy that doesn’t feel like a second full-time job.
That’s where Wickedly Branded, a boutique branding and digital marketing agency headquartered in Michigan and led from North Carolina, steps in. Founded by Beverly Cornell, a seasoned marketing expert with nearly three decades of experience, the agency specializes in helping overwhelmed overachievers build brands that not only look good but also work hard.
“Our clients have the talent. They have the track record. What they don’t have is the time, clarity, or mental bandwidth to step back and look at their brand like a strategist,” says Cornell. “We bring the mirror, the map, and the magic.”
Strategy With a Soul
The agency’s comprehensive marketing services, like the Brand Spark Experience and Brand Ignite Intensive, guide clients through a proven, personalized process that blends foundational brand strategy with visual storytelling, content development, and marketing implementation. It’s not just about visibility; it’s about alignment and momentum.
In today’s noisy marketplace, that alignment is everything. When businesses try to grow without it, they risk confusing their audience, burning out their team (or themselves), and investing in marketing that never quite clicks.
Instead of chasing short-term campaigns or one-size-fits-all design, Wickedly Branded builds holistic brand ecosystems; precise positioning, consistent messaging, and digital assets that reflect the heart of the business across websites, social media, email flows, and lead magnets.
Real Results, Real Resonance
Clients routinely report increases in dream-client inquiries, smoother sales conversations, more substantial confidence, and perhaps most importantly, a renewed sense of joy in their work.
“One client told me, ‘This process gave me back my voice,’” Cornell shares. “And that’s the point. We don’t just build brands. We help people remember who they are and why they started.”
This approach, part strategy, part creativity, part “marketing therapy”, is especially vital for solopreneurs who’ve outgrown their original brand or feel like they’ve been winging it too long.
“You can’t scale something that’s not solid,” Cornell explains. “We help people build a foundation that feels like home and then expand from there.”
Building Brands With Both Structure and Soul
As AI, automation, and ad fatigue reshape how audiences interact with businesses, connection, not perfection, is becoming the ultimate differentiator.
That’s where Wickedly Branded shines: blending classic marketing frameworks with mindset coaching, creative development, and strategic execution. It’s personalized, collaborative, and paced intentionally to avoid overwhelm.
For consultants, coaches, and creatives ready to stop spinning and start leading boldly, Wickedly Branded proves that branding doesn’t have to be exhausting. With the right guide, it can be transformative.
📖 Read the full feature in Women’s Week “How Wickedly Branded Helps Overwhelmed Entrepreneurs Grow Bold, Beautiful Brands Without Burning Out” (published August 4, 2025).
