Monthly Archives: December 2025

Why This, Why Us, Why Now: Branding Without Burnout

There was a long stretch of my career where everything looked successful from the outside.The [...]

Turn Fear Into Flow: The Power of Brand Storytelling | Cathlyn Melvin – Part 2

Send us a text Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the [...]

Turn Fear Into Flow: The Power of Brand Storytelling | Cathlyn Melvin – Part 1

Send us a text Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the [...]

What Brand Magic Really Is? (And Why It Changes Everything For Female Founders)

Most people think brand magic is aesthetic. A look. A vibe. A font pairing blessed [...]

From Overwhelm to Harmony: A Brand Clarity Journey

Send us a text Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the [...]

Yes, this site uses cookies, but only the magical kind that help us serve you better. We use them to personalize your experience, remember your preferences, and sprinkle a bit of sparkle on our analytics. You choose how much enchantment you’d like!